Locked On Podcast Network, Inc. (“Locked On”) and AdsWizz Inc. (“AdsWizz”), the technology engine powering the monetization of audio content around the world and a subsidiary of SiriusXM, today announced a new agreement for AdsWizz to sell Locked On’s podcast advertising inventory in North America. Through 2026, AdsWizz will serve as the exclusive seller of...
Author: AdsWizz
2024 Hot Pod Summit at On Air Fest Recap
On Air Fest, often known as the “Sundance of Audio,” is a time for industry professionals, content creators, and artists from all walks of life to discuss podcasting, monetization, and more. This year, Simplecast and AdsWizz teamed up as sponsors of the kick-off event, Hot Pod Summit, a full day of engaging conversation covering a...
How Programmatic Audio is Reshaping Digital Marketing
Check out this article by Garrison Dua, VP of Demand, North America. The rise in audio consumption presents a significant opportunity for advertisers to reach audiences. Yet, conventional methods of audio advertising have often fallen short in terms of convenience and effectiveness, leaving a noticeable gap between the potential of audio media and the investment...
Navigating the Programmatic Audio Ecosystem
Check out this article by Bianca Stanescu, Director of Product Marketing! According to Edison Research, people spend about 4 hours of their day listening to music, podcasts, or talk. Unlike its visual counterparts, audio content is incredibly powerful at capturing people’s attention. Audio commands attention like no other environment through the uniqueness of the human...
Audio Advertising: How Brands Can Build Trust Through Emotional and Contextual Connection
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America, and Daniel Einhorn, Senior Manager, Content Marketing. Audio advertising is experiencing a renaissance thanks to its unique ability to forge a personal bond with listeners. Listeners actively engaging in this medium develop a stronger cognitive and emotional association...
Three Key Insights for Podcast Advertising, In a Privacy-Centric Landscape
The surge in the popularity of podcasts over recent years is no secret. This wave has brought a significant uptick in podcast advertising as this medium is constantly evolving, both in complexity and impact. However, this rise has not been without its challenges. In an era where privacy concerns hold a prominent place in our...
Navigating the Digital Audio Landscape and Combating Invalid Traffic
Check out this latest piece by Brendan Kelly, Director of Ad Quality, AdsWizz and SXM Media. The digital audio advertising realm is undoubtedly experiencing a boom. According to Statista, the anticipated annual growth rate in ad spending from 2023 to 2027 is 6.04%, projected to lead to a market volume of approximately US$12.82 billion by...
Programmatic I/O 2023 New York Recap
AdsWizz’s Showcases its Innovative Technology by Winning “Innovation In Audio Advertising” at the AdExchanger Awards In addition to a strong presence at Programmatic I/O 2023 New York, with prominent branding and a booth in the Live Exchange Zone, AdsWizz received an AdExchanger Award for “Innovation In Audio Advertising” for our campaign, “Sea-Doo uses precise local targeting...
Podcast Movement 2023 Recap
AdsWizz and Simplecast teamed up again, this time in the Mile-High City for Podcast Movement 2023, at our home away from home with all the comforts – a private meeting space, recording studio, swag depot, and more. Our mission was to learn, grow, and collaborate on ways to embrace and evolve the podcast community through...
How Audio Adtech Can Help Brands Connect with Diverse Communities
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. As Pride Month came to an end, I entered a reflective mode where I considered the relationship between diverse audiences, such as the LGBTQ+ community, audio, and technology; you know, typical marketer thoughts. And as a marketer, an audiophile and someone that...