Locked On Podcast Network and AdsWizz Announce New Advertising Relationship

Locked On Podcast Network, Inc. (“Locked On”) and AdsWizz Inc. (“AdsWizz”), the technology engine powering the monetization of audio content around the world and a subsidiary of SiriusXM, today announced a new agreement for AdsWizz to sell Locked On’s podcast advertising inventory in North America. Through 2026, AdsWizz will serve as the exclusive seller of...

Privacy Pioneers: The Shift from Cookies to Context

Digital advertising is evolving with every click, scroll, and search. The industry’s pivot away from traditional identifiers like cookies and mobile advertising IDs (MAIDs) marks a monumental shift driven by a growing emphasis on consumer privacy and changing regulations. This evolution signifies a move towards more privacy-centric technologies and practices, reshaping how ads reach their...

How Programmatic Audio is Reshaping Digital Marketing

Check out this article by Garrison Dua, VP of Demand, North America. The rise in audio consumption presents a significant opportunity for advertisers to reach audiences. Yet, conventional methods of audio advertising have often fallen short in terms of convenience and effectiveness, leaving a noticeable gap between the potential of audio media and the investment...

Navigating the Programmatic Audio Ecosystem

Check out this article by Bianca Stanescu, Director of Product Marketing! According to Edison Research, people spend about 4 hours of their day listening to music, podcasts, or talk. Unlike its visual counterparts, audio content is incredibly powerful at capturing people’s attention. Audio commands attention like no other environment through the uniqueness of the human...

CES 2024 Recap

AdsWizz Kicks Off the New Year Highlighting Audio Innovation! Click Image to Enlarge The AdsWizz team started the new year with a bang at CES 2024 with an exclusive meeting space within the luxurious Sky Suites at ARIA Resort & Casino Hotel, where we showcased our innovative solutions shaping the audio advertising landscape. “At CES,...

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