Data strongly emphasizes how emotional connections significantly impact customer loyalty and advocacy; as per a 2019 survey conducted by Motista, customers who share an emotional bond with a brand exhibit a threefold increase in lifetime value and a 71% higher likelihood of recommending that brand to others. Similarly, Kantar found a strong correlation between enjoying...
At Podcast Movement 2023, Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, sat down with Justine Benjamin, Head of Global Marketing at AdsWizz and Simplecast, to discuss the business of podcasting. Hailing from Toronto, Canada, Matt plays a pivotal function in the Canadian marketplace. He oversees a diverse podcast portfolio,...
The surge in the popularity of podcasts over recent years is no secret. This wave has brought a significant uptick in podcast advertising as this medium is constantly evolving, both in complexity and impact. However, this rise has not been without its challenges. In an era where privacy concerns hold a prominent place in our...
Picture this scenario: A surprise bonus episode throws a publisher into a flurry as they prepare to book new advertising campaigns for their podcast series. Concerned about their ad inventory misaligning with the future traffic data, they turn to AdsWizz’s Inventory Forecast Manual Adjustments. With a few clicks, the publisher seamlessly adjusts their total inventory,...
At Podcast Movement 2023, Gretchen Smith, Vice President of Media at Ad Results Media, sat down with Justine Benjamin, Head of Global Marketing at AdsWizz and Simplecast, to discuss the business of podcast advertising. A Texan by Birth. A Podcast Enthusiast by Choice Gretchen Smith has an unwavering passion for podcast advertising and its remarkable ability to forge...
As audio advertising continues to grow, publishers and marketers need effective tools to maintain brand safety and align ad content with their audience. In 2022, a Mediaocean report surveyed over 600 leaders in media providers, advertising agencies, and tech companies. It revealed that 40% of respondents anticipated an increase in brand safety concerns for 2023....
Check out this latest piece by Brendan Kelly, Director of Ad Quality, AdsWizz and SXM Media. The digital audio advertising realm is undoubtedly experiencing a boom. According to Statista, the anticipated annual growth rate in ad spending from 2023 to 2027 is 6.04%, projected to lead to a market volume of approximately US$12.82 billion by...
Future of Media, an event held in London, UK, which featured AdsWizz branding and sponsorship throughout the venue, brought together industry leaders, visionaries, and trailblazers to shed light on the future of the industry, foster partnerships, and provide actionable insights for thriving in this transformative landscape, playing a pivotal role in shaping the next chapter...
In the ever-evolving landscape of podcasting, where a multitude of voices converge to convey stories, inform, and captivate, advertising has emerged as a swiftly expanding and influential force. Brands are keen to harness this vast potential and engage with the diverse and committed podcasting community. A Newcomer to Podcast Movement At Podcast Movement...
AdsWizz’s Showcases its Innovative Technology by Winning “Innovation In Audio Advertising” at the AdExchanger Awards In addition to a strong presence at Programmatic I/O 2023 New York, with prominent branding and a booth in the Live Exchange Zone, AdsWizz received an AdExchanger Award for “Innovation In Audio Advertising” for our campaign, “Sea-Doo uses precise local targeting...