Podcasts have evolved as a disruptive force in today’s media landscape, capturing audiences from the comfort of their headphones. Millions of listeners are not only engaged with the content, but they also put their trust in the hands of the hosts and their suggestions — from which gadget to buy to where to grab the...
AdsWizz and Simplecast teamed up again, this time in the Mile-High City for Podcast Movement 2023, at our home away from home with all the comforts – a private meeting space, recording studio, swag depot, and more. Our mission was to learn, grow, and collaborate on ways to embrace and evolve the podcast community through...
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. As Pride Month came to an end, I entered a reflective mode where I considered the relationship between diverse audiences, such as the LGBTQ+ community, audio, and technology; you know, typical marketer thoughts. And as a marketer, an audiophile and someone that...
The digital audio market continues to show steady growth, with ad spending predicted to hit $5.87 billion this year, an increase of 20% yearly and a nearly 90% jump since 2021. Advertisers aren’t the only ones flocking to audio, though. The dollars they bring with them can draw the attention of bots from both bad...
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. Audio ads have emerged as a powerful tool to stand out while captivating and engaging audiences with fleeting attention spans. Modern audio options, including the digital darling, podcasts, have contributed to this new phase of audiences and their heightened expectations. With the...
Digital advertising faces an identity crisis due to evolving consumer preferences and privacy regulations, audio advertising included. Today’s marketers will need to balance effective targeting, personalization, and measurement with consumer privacy choices and changing legislation and platform policies. The industry is seeing third-party data and deterministic identity-based targeting face the most challenges amidst growing privacy...
Envision a smart system that checks past trends to predict what will happen in the future and then applies that information to constantly adjust the ad delivery and steer the campaign to its ultimate goal. With Predictive Pacing, publishers and resellers can ensure audio ads are delivered optimally by a data-powered engine that switches gears...
Check out this latest piece by Justin Ohanessian, Director of Self-Serve at AudioGO! In today's digital landscape, audio advertising has carved out its niche as a powerful and influential medium to connect with audiences. Through audio advertising, brands can access a remarkable tool known as audience buying, a game-changer that empowers marketers to precisely target...
At Podcast Show 2023, Simplecast and AdsWizz organized an in-person event aimed at podcasters of all sizes, providing valuable insights and inspiration to enhance their podcast technology strategies. The event offered podcasters an immersive experience, blending thought leadership, live interviews, interactive Q&A sessions, and access to valuable content. It aimed to inform, entertain, and inspire...
Did you know that the average consumer encounters up to 10,000 ads in a single day? With such information overload, the key to standing out lies in creating compelling messages and in delivering these messages to the right audience at the right moment. So, how can brands guarantee that their ads hit the mark? The...