PodcastOne Chairman Norman Pattiz and AdsWizz CEO Alexis van de Wyer Announce the Broad Partnership to Increase Monetization Across PodcastOne’s 200 Premium Podcasts-
San Francisco, CA – March 09, 2017 – AdsWizz, the leading technology provider of advertising solutions for premium digital audio publishers, and PodcastOne, the nation’s largest advertiser-supported podcast network, announced today a new partnership that allows PodcastOne to offer its advertisers dynamic audio advertising with unique one-to-one targeting abilities. The relationship leverages PodcastOne’s more than 400 million monthly impressions and AdsWizz’s suite of audio-centric technology products, including Audio Ad Insertion Software (AIS) for on-demand content, AudioServe for campaign management, and PodWave, the largest marketplace for podcast audio inventory, to increase monetization of inventory at scale. The expanded global dynamic insertion capabilities will also be utilized for the new PodcastOne Australia platform, launching soon.
Norman Pattiz, Founder and Executive Chairman of PodcastOne said, “Working with AdsWizz is yet another example of our ability and commitment to use the best third-party solutions available in the industry. From the very beginning, we concluded that it was best to provide advertisers with the latest technology and choices to not only measure audience, but be at the leading edge of emerging technology. This allows us to focus on producing and providing audio consumers with the best programming choices in the marketplace. AdsWizz has been a leader and provider of reliable advertiser solutions for years, and is constantly developing new ways to maintain their leadership position. We’re a perfect fit.”
PodcastOne will now be able to provide advertisers with demographic and geographic targeting of 100% of its podcast listeners across all shows, regardless of which platform or device they are listening on. Advertisers can also target behavioral segments, as well as offline versus online consumption. In addition, AdsWizz’s programmatic advertising platform will enable PodcastOne to offer its digital audio inventory to the many programmatic buyers that are connected.
“We are delighted to work with PodcastOne and provide AdsWizz’s technology to further monetize the rapidly-growing consumption of on-demand audio content on their premium network,” said Alexis van de Wyer, CEO of AdsWizz. “PodcastOne has been the leader in evangelizing the medium and understanding the needs of advertisers. We look forward to working with them to bring powerful new capabilities to the advertising community.”
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and with its audio-centric adserving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory. AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and audio publishers. The company is based in San Mateo, California with teams in Europe and Asia. For more information, visit us at http://www.AdsWizz.com/.
PodcastOne, (www.PodcastOne.com) the nation’s leading advertiser-supported podcast network, was founded by Norman Pattiz, founder of radio-giant Westwood One. The network currently hosts more than 200 of today’s most popular podcasts, including Adam Carolla, Shaquille O’Neal, Steve Austin, Heather and Terry Dubrow, Dan Patrick, Barstool Sports, Dr. Drew, Laila Ali, Neil Strauss, Gabrielle Reece, Penn Jillette, Eddie Trunk, Ross Mathews, Rich Eisen, Chris Jericho, Jay Mohr, TheCHIVE, Jordan Harbinger’s The Art of Charm, Laura Ingraham, and the Forbes on PodcastOne Network.