Leggi in italiano The 24 Ore Group becomes one of the first Italian publishers to offer programmatic buys and PG (programmatic guaranteed) for podcasts with the entire Radio 24 catalogue This partnership will see advertisers gain access to over 100 premium podcast shows 14 April 2021: Sole 24 Ore Group has appointed AdsWizz as its audio tech partner as it ventures further into the...
Read the Press Release in English Il Gruppo 24 ORE, leader nel settore dell’informazione e narrazione di qualità, è uno dei primi editori italiani ad aprire la sua ampissima offerta di contenuti digital audio alla vendita programmatica in modalità private deal o guaranteed e in reservation sull’intero catalogo podcast di Radio 24 Tale collaborazione consentirà agli inserzionisti di avere accesso a oltre 100 titoli in podcast e di raggiungere un target premium e qualificato 14 aprile 2021: AdsWizz è stato scelto...
In the pre-pandemic world, the time that most people turned to a podcast was during their morning or evening commute, so when the pandemic hit, the initial assumption was that we would see a decrease in audiences. In fact, the opposite was true. No longer confined to rush hour, consumers are turning to podcasts more...