The latest Advertising Association and Warc expenditure report has forecast that brands will spend nearly £1bn more on Christmas advertising than in 2020 – a sign that marketers are looking to make up for the pandemic slump.
The latest Advertising Association and Warc expenditure report has forecast that brands will spend nearly £1bn more on Christmas advertising than in 2020 – a sign that marketers are looking to make up for the pandemic slump.