ARN’s iHeartRadio Australia Network worked closely with Woolworths and ad serving platform provider, Adswizz, to develop the dynamic in-store radio solution. This includes using custom built technology with high audio quality and creating a number of bespoke in-store radio stations to suit different customer demographics, time of day, and geographical locations with the aim of...
Day: November 1, 2021
The Sound Barrier- Are We Heading For A New Age of Audio Ads?
Audio ads served on digital platforms offer a degree of targeting and interactivity that would have been unthinkable in the days when broadcast radio dominated the music and speech market. So, in the era of music streaming, podcasts, internet radio and smart speakers, is it time for brands to pay more attention to the potential...