Driving Conversions with Audio Ads During Peak Retail Season
The fourth quarter is here, bringing with it prime shopping time. Retail marketers are facing a highly competitive season where every budget decision needs to prove it can drive real...
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Privacy-Focused Audio Advertising: The New Standard for Reaching Digital Audiences
The era of hyper-targeted ads isn’t fading—but it is transforming. As consumers demand more control over their personal data, privacy and trust are the new currency in digital advertising. For...
Turning Listeners Into Customers: The Podcast Strategy Every UK Brand Needs
Take a look at this new piece in The Drum by Bianca Stanescu, Senior Director, Product Marketing! Podcasting in the UK is now mainstream, with 39% of adults listening weekly,...
Activate Smarter Audio Advertising With Contextual Targeting
Consumers have caught on to how their data is being used—and they’re tired of it. As traditional targeting methods come under increasing scrutiny, contextual targeting is emerging as the gold...
Connecting with Listeners: Trends & Innovations in Audio Advertising
Bianca Stanescu, Director of Product Marketing at AdsWizz, takes a deep-dive into the possibilities in audio advertising - from smart speakers to AI capabilities. Audio advertising has undergone a remarkable...
OMR 2024 Recap
This month, my colleagues and I represented AdsWizz at OMR 2024 in Hamburg, Germany. The event drew tens of thousands of digital enthusiasts worldwide, and it was an ideal forum...
Navigating the Programmatic Audio Ecosystem
Check out this article by Bianca Stanescu, Director of Product Marketing! According to Edison Research, people spend about 4 hours of their day listening to music, podcasts, or talk. Unlike...