Emerging tools and audio ad formats help you better understand the effectiveness of your audio ad campaigns.
MEASURE THE IMPACT OF YOUR AUDIO ADS
Emerging tools and audio ad formats help you better understand the effectiveness of your audio ad campaigns.
Better measure how your audio advertising impacts the following:
App Downloads
Listener Engagement
Brand Awareness
Retail Traffic
Better measure how your audio advertising impacts the following:
App Downloads
Listener Engagement
Brand Awareness
Retail Traffic
“
Using audio to create highly personalized, emotionally engaging advertising experiences is effective in delivering measurable results for our clients. We are thrilled with AdsWizz and their technology platform. We are doing more of these campaigns moving forward as they clearly work in driving measurable results.
”
Arthur Larrey
Co-founder, Audion
“
Using audio to create highly personalized, emotionally engaging advertising experiences is effective in delivering measurable results for our clients. We are thrilled with AdsWizz and their technology platform. We are doing more of these campaigns moving forward as they clearly work in driving measurable results.
”
Arthur Larrey
Co-founder, Audion
See how big brands have successfully measured positive impact from their audio campaigns.
APP DOWNLOADS
Measure Audio Ad Impact on Mobile
Track your audio advertising efforts and fine-tune your campaigns with real-time insights into mobile app downloads. With AdsWizz analytics and our partner integrations, you can improve your efficiency and learn where every install came from. For a winning combo, make sure you also give ShakeMe™ a try. Our innovative ad format invites listeners to download the mobile app by shaking their phone and shortens the path to conversion.
See how BMW increased app downloads using ShakeMe™
APP DOWNLOADS
Measure Audio Ad Impact on Mobile
Track your audio advertising efforts and fine-tune your campaigns with real-time insights into mobile app downloads. With AdsWizz analytics and our partner integrations, you can improve your efficiency and learn where every install came from. For a winning combo, make sure you also give ShakeMe™ a try. Our innovative ad format invites listeners to download the mobile app by shaking their phone and shortens the path to conversion.
See how BMW increased app downloads using ShakeMe™
LISTENER ENGAGEMENT
Improve and Track Mobile Engagement
Gamification and in-app rewards, along with a creative that has a clearly and loudly articulated call-to-action, grab audience attention and increase engagement. Make sure you capture these metrics by leveraging AdsWizz technology that easily integrates with mobile attribution and analytics partners. This helps you remove guesswork and optimize your campaigns with strategic, real-time insights.
See how Shell measured increased engagement using ShakeMe™
LISTENER ENGAGEMENT
Improve and Track Mobile Engagement
Gamification and in-app rewards, along with a creative that has a clearly and loudly articulated call-to-action, grab audience attention and increase engagement. Make sure you capture these metrics by leveraging AdsWizz technology that easily integrates with mobile attribution and analytics partners. This helps you remove guesswork and optimize your campaigns with strategic, real-time insights.
See how Shell measured increased engagement using ShakeMe™
BRAND AWARENESS
Understand the Effectiveness of Your Audio Campaigns
Audio advertising is great for boosting brand awareness. With AdsWizz technology and partners, you can easily measure brand lift to understand positive shifts in listener perception. When your campaigns address specific audiences you can also analyze impact for each segment independently, make tweaks, and improve your ROI.
BRAND AWARENESS
Understand the Effectiveness of Your Audio Campaigns
Audio advertising is great for boosting brand awareness. With AdsWizz technology and partners, you can easily measure brand lift to understand positive shifts in listener perception. When your campaigns address specific audiences you can also analyze impact for each segment independently, make tweaks, and improve your ROI.
RETAIL TRAFFIC
Connect visits to your audio campaigns
For brands with a physical location such as restaurants, shopping malls, and banks, the ultimate goal is to bring more customers to the venue. AdsWizz technology easily integrates with partners such as OnDevice and AdSquare to measure how your audio campaign is driving more visits by tracking drive-to-store or retail traffic. You can combine these insights with Point-of-Interest (POI) targeting in our AUDIO DSP (AUDIOMATIC) and ensure listeners are within a predefined proximity when hearing your ads. For more interactivity, you can also add ShakeMe™ to the mix. Our patented format can guide listeners to an address upon shaking their device.
See how Mercedes increased retail traffic using POI targeting
RETAIL TRAFFIC
Connect visits to your audio campaigns
For brands with a physical location such as restaurants, shopping malls, and banks, the ultimate goal is to bring more customers to the venue. AdsWizz technology easily integrates with partners such as OnDevice and AdSquare to measure how your audio campaign is driving more visits by tracking drive-to-store or retail traffic. You can combine these insights with Point-of-Interest (POI) targeting in our AUDIO DSP (AUDIOMATIC) and ensure listeners are within a predefined proximity when hearing your ads. For more interactivity, you can also add ShakeMe™ to the mix. Our patented format can guide listeners to an address upon shaking their device.
See how Mercedes increased retail traffic using POI targeting
We’re partnering with industry leaders to craft better ways
of measuring the impact of your audio ad campaigns.
