AdsWizz Appoints Pierre Naggar as VP Programmatic Demand
Programmatic industry heavyweight joins as AdsWizz launch programmatic for digital audio publishers across Europe
AdsWizz, a leading global technology provider of advertising solutions for the digital radio and audio industries, today announced the hiring of Pierre Naggar as its VP Programmatic Demand, to lead the company’s relationships with DSP’s and agency trading desks for their digital audio publishers across Europe.
Pierre joins from Turn, where he was Managing Director for their European business for the last four years, growing their operation from the ground up and establishing Turn as one of the major players in the European programmatic ecosystem. Prior to this, Pierre led commercial and business development roles at Yahoo! Europe and 24/7 Realmedia.
Pierre will report to AdsWizz President of Europe Gary Goodman. Commenting on his appointment, Gary said,
“Pierre brings enormous experience and insight to the AdsWizz team, having established programmatic demand at scale over the last few years. Digital audio is a natural evolution of this programmatic marketplace and I am delighted that Pierre can bring this knowledge and experience to both AdsWizz and the digital audio industry as a whole.”
“I am thrilled to be joining AdsWizz at such a key time in their growth,” said Pierre. “They have now built the technology to connect the world’s most premium audio publishers with new sources of programmatic demand. I am convinced by the fantastic opportunity Digital Audio presents for advertisers to reach new audiences at scale around content they love and look forward to enabling programmatic demand to help the market accelerate and reach its full