We’re excited to share that AdsWizz has been awarded the “Best Overall Technology for Programmatic Trading” at the DRUM Digital Trading Awards on May 31 in London, where the best of ad tech gathered to honor the most innovative solutions in the industry.
In naming a winner, the panel of judges sought to find “the best technology that offers something new and different, provides greater efficiency for users, greater insights, better ROI, and better results.” AdsWizz competed for the honor with nearly a dozen other finalists, including Google, Rubicon, and The Trade Desk.
The AdsWizz Technology for Programmatic Trading is our full stack, end-to-end solution for digital audio advertising, which is made up of our entire product suite. It includes:
- Audio Ad Insertion Suite, for dynamic audio ad insertion;
- AudioServe, for audio ad campaign management;
- AudioMax, an audio-centric SSP, for holistic yield optimization;
- AudioMatic, an audio-centric DSP, for programmatic buying;
- Adwave, the largest global marketplace for programmatic audio ad buying;
- PodWave, the largest global marketplace for programmatic podcasts;
- New Audio Ad Formats, including ShakeMe™, Second Screen, Companion Ads, & ‘Point of Interest’ targeting;
- AudioMetrix, our audio-centric audience based analytics platform;
- SONAR™, our data targeting solution that enables 100% addressability
The award focused on solutions in the European market, where AdsWizz customers include major publishers like Global/ DAX Exchange, Bauer Media, NRJ, RMS, RTL, Lagardare and Nextregie in France, MediaMond in Italy, and more. AdsWizz also works closely on the demand side with leading agencies, including OMGP UK, Havas, Mobext, SpotCom, and Audion.
AdsWizz and OMGP UK also jointly received a “Highly Commended” nod for the “Most Effective Programmatic Media Partnership” award, based on a successful partnership on several UK campaigns. In one campaign, an auto client was able to drive higher conversion with best-in-class geo-targeting, and in another, a national supermarket chain saw increased intent to visit with SONAR targeting.
At the event it was noted that the digital audio market is at an historic time, with exploding growth in streaming music, podcasts, and voice-activated services. AdsWizz is uniquely positioned to help both advertisers and publishers capitalize on this exciting, emerging medium by creating innovative and effective programmatic audio experiences with its robust platform.
Congratulations to the entire AdsWizz team!
Visit the DRUM Digital Trading website to see the full list of award recipients and finalists.