Partners with Media Sales Lab and leanStream to drive Digital Audio Advertising Market in Canada
San Mateo, CA, March 15, 2016 — AdsWizz, the leading technology provider of advertising solutions for the digital audio market, announced today the expansion of AdWave, the largest global digital audio marketplace, into Canada.
Working with AdsWizz to help facilitate sales to advertisers and their agencies will be Media Sales Lab, one of Canada’s fastest-growing media sales agencies focused on innovative media offerings in broadcast, audio, digital and influencer marketing.
Under terms of the deal, Media Sales Lab’s sales team will sell AdWave inventory to Canadian advertisers, capitalizing on the large Canadian digital audio audience.
AdWave enables advertisers to deliver targeted audio ads tailored to listeners’ locations, listening devices, demographic categories and other profile elements in the USA, Europe, LATAM, APAC and now Canada. With this partnership, AdsWizz and Media Sales Lab are enabling advertisers to easily reach Canadian audiences across premium radio and music streaming brands.
“We are fully committed to the development of digital audio sales in Canada as a new source of revenue for broadcasters and high-value inventory placements for advertisers,” said Chris Nimigon, President of Media Sales Lab.
Several of Canada’s leading advertising agencies, including IPG Mediabrands, say they plan to use AdWave.
“Consumers’ media usage is not static, it’s incredibly dynamic” said David McDonald, VP, Director of Radio Investments at IPG Mediabrands. “Radio is no longer the sole vehicle delivering music, information and audio messaging. As smart phone usage increases and they become personal multi-media devices, we have to become as dynamic to reach our targets. This opportunity allows us to extend reach and position audio commercials on that increasingly relevant, personal platform.”
Media Sales Lab is the exclusive sales representative for leanStream, Canada’s leading provider of digital audio streaming services and AdsWizz’s AdWave Canada CDN partner.
“Our job is to provide the tools and services that deliver broadcasters audio content to their online audiences, and to take full advantage of the potential of digital delivery by connecting those audiences to advertisers with an unprecedented degree of precision” said David Huszar, leanStream President. “The combination of AdWave and Media Sales Lab is a powerful new tool for broadcasters and advertisers. We’re very excited to help launch this initiative to Canada.”
“AdsWizz is thrilled to partner with Media Sales Lab and leanStream, leaders in the Canadian radio industry, to harness the large and growing digital audio audience,” said Alexis van de Wyer, AdsWizz CEO. “The combination of AdWave’s reach in Canada, Media Sales Lab’s expertise in radio advertising sales, and leanStream’s rapidly growing list of Canadian streaming clients will generate tremendous value for both publishers and Canadian advertisers.Through these new partnerships, AdsWizz is well-positioned to develop the next generation of digital audio advertising solutions to help Canadian publishers and advertisers capitalize on the growing market in Canada,” van de Wyer added”
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent advertising agencies and digital audio publishers.
About Media Sales Lab
Media Sales Lab is one of Canada’s fastest growing media sales agencies and represents innovative media offerings in broadcast, audio, digital and influencer marketing with broadcasters and advertisers across Canada.
leanStream is Canada’s premiere radio streaming solutions company, serving professional broadcasters across the country and in the US, Europe and Asia on a state of the art delivery network with rock solid reliability and powerful monetization, audience-insight and productivity tools.