AdsWizz has tapped TOKYO FM to represent AdWave, its digital audio ad exchange, to Japanese advertisers
San Mateo, CA, November 18, 2015 — AdsWizz, the leading technology provider of advertising solutions for the digital audio market, just inked a deal with TOKYO FM, Japan’s biggest broadcaster, that will establish a digital audio ad market in Japan and allow AdsWizz to expand its presence in Asia.
Under terms of the deal, TOKYO FM’s sales team will sell inventory on AdWave, AdsWizz’s global audio ad exchange, to Japanese advertisers, marking the debut of digital audio advertising in that country. AdWave allows advertisers to deliver targeted audio ads tailored to listeners’ locations, listening devices, demographic categories, and other profile elements in the USA, Europe, LATAM and other Asian countries.
“AdsWizz is thrilled to partner with TOKYO FM, a leader in the Japanese radio industry and a major actor across Asia,” said Alexis van de Wyer, AdsWizz CEO. “The combination of AdWave’s reach in Asia with TOKYO FM expertise in radio advertising sales will generate tremendous value for both publishers and Japanese advertisers.”
“We are proud to announce that we will be involved in the creation of the digital audio ad market in Japan, taking another step towards our goal of having a global presence,” said Katsumi Chiyo, TOKYO FM President. “Through strategic collaboration with AdsWizz, a world leader in the digital audio ad platform solutions, and with cooperation of many supporters in Japan, we are confident that we will successfully establish the market in Japan and expand it into Asia.”
Through its partnership with TOKYO FM, AdsWizz is well-positioned to develop the next generation of digital audio advertising solutions that meet the market needs in Japan and Asia.
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.
About TOKYO FM
TOKYO FM was established in 1970 and is the largest and most popular FM radio station in Japan. TOKYO FM is the flagship station of the Japan FM Network (JFN), which is composed of 38 major commercial FM radio stations throughout Japan, and creates and broadcasts nation-wide popular programs with many major artists for the JFN member stations. TOKYO FM Group also handles internet content creation and event organization to many of Japan’s leading businesses.