San Francisco, CA and Tokyo, Japan – 3rd April, 2018 — AdsWizz, Inc. (“AdsWizz”), the leading technology provider of advertising solutions for the digital audio industry, is pleased to support Tokyo FM Broadcasting Co., Ltd (“Tokyo FM”) in their launch of a simulcast radio app called “Wiz Radio” in Japan, with programmatic targeting capabilities for audio advertising.
Wiz Radio will allow the listener access to radio network across Japan (39 stations including Tokyo FM and JFN Network) via simulcast and programmatic audio advertising capabilities for advertisers that allow targeted audio advertising. It is available on iOS and Android.
Additionally, Tokyo FM represents AdsWizz’s AdWave Marketplace in Japan, one of the largest and fastest growing audio ad marketplaces in the world, opening its entire inventory for all demand partners in Japan.
Japan is the world’s second largest music market, with 39 percent of the population using their smartphones to consume music (IFPI*). With radio developing new content via apps and podcasts, digital audio is seen as an increasingly effective channel for advertisers to effectively market to the demographic they want to reach.
“AdsWizz is thrilled to partner with Tokyo FM to develop and grow the Japanese audio advertising market,” says Alexis van de Wyer, CEO at AdsWizz. “The powerful combination of Tokyo FM’s leadership as a radio broadcaster and an advertising powerhouse, with AdsWizz leading adserving and programmatic platforms, will provide brands in Japan with personalized and interactive ways to connect to their music and radio audiences.”
“Selecting AdsWizz technology as our programmatic solution will enable audio targeting with brand safety not only within Tokyo FM but to all radio content across Japan,” said Katsumi Chiyo, President of Tokyo FM. “As the leader of programmatic digital audio ad market, we are proud to offer a new product to advertisers that is second to none.”
AdsWizz is the leading global solution provider of digital audio advertising, headquartered in California with offices and IT development centers across the United States and Europe. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide, and builds platforms that connect audio publishers to the advertising community. The company has built an entire digital audio advertising ecosystem, with innovative new ad formats unique to audio and only available with AdsWizz. Product offerings include ad insertion software, ad serving solutions, a supply side platform, a demand side platform, and audience analytics. AdsWizz has offices in California and Bucharest.
About Tokyo FM
Tokyo FM was established in 1970 and is the largest and most popular FM radio station in Japan. Tokyo FM is the flagship station of the Japan FM Network (JFN), which is composed of 39 major commercial FM radio stations throughout Japan, and creates and broadcasts nation-wide popular programs with many major artists for the JFN member stations. Tokyo FM Group also handles internet content creation and event organization to many of Japan’s leading businesses.
*IFPI 2016 Report