Audio Attribution: Importance and Benefits for Advertisers by Garrison Dua, VP Demand, North America

The boom in audio has been steadily gaining momentum for some time. According to Stitcher’s annual podcasting report, the number of podcasts has grown by 129,000% in the last decade – an impressive feat for any medium. The pandemic has only accelerated this growth, as many looked to audio for comfort and consolation. Numbers for audio…

AdsWizz Signs an Agreement with CairoRCS Media

CairoRCS Media podcast advertising inventory will now be available through AdsWizz’s Supply-side Platform “AudioMax” Milan, Italy, 16 November 2021: AdsWizz Inc., the leading global technology provider for digital audio advertising solutions, today announced that it has signed an agreement with CAIRORCS MEDIA. The news will allow advertisers to target CAIRORCS MEDIA’s podcasts inventory through AdsWizz…

ARN and Woolworths partner with AdsWizz to introduce enhanced in-store radio

ARN’s iHeartRadio Australia Network worked closely with Woolworths and ad serving platform provider, Adswizz, to develop the dynamic in-store radio solution. This includes using custom built technology with high audio quality and creating a number of bespoke in-store radio stations to suit different customer demographics, time of day, and geographical locations with the aim of…