Podcast listening, creation and advertising trends in 2020, and predictions for podcast adtech in 2021. A look back on 2020 Audio listening reached new heights in 2020. In February, Edison Research estimated 60% of the U.S. population (about 169 million people) were listening to online audio each week. By August, Nielsen reported 75% of…
San Mateo, CA, (October 28, 2020)
AdsWizz, the leader in digital audio adtech solutions, announced today that the company has surpassed over 900,000 podcast episodes that are now available for contextual targeting with its proprietary PodScribe technology.
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Programmatic audio advertising is fast becoming a key part of an advertiser’s omnichannel campaign. The astronomical growth of available digital audio content combined with advancements in programmatic technology have created a huge opportunity for brands. Read the full press release here.