SiriusXM Acquires Simplecast

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

New York, NY (June 17, 2020)
SiriusXM announced today the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content. The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their podcasts, all in one place.
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Leverage Digital Audio Advertising in the New Normal

Get on Their Frequency: How Brands Can Leverage Digital Audio Advertising in the New Normal

AdsWizz partners closely with agencies, advertisers and audio publishers, and from our unique vantage point, we’ve observed important trends and gleaned key insights around how listener behaviors are evolving during the pandemic. This blog identifies the trends and opportunities AdsWizz sees that can help brands form a more meaningful connection with audiences during this ‘new normal.’

the drum awards

AdsWizz and OMGP UK Win The Drum Europe 2020 Award for Most Effective Programmatic Media Partnership

We’re thrilled to share that AdsWizz and OMGP UK have been honored with The Drum 2020 Digital Advertising Award for the Most Effective Programmatic Media Partnership! This award rewards the best in the programmatic and ad-tech industry, and we were selected over Google, The Trade Desk, Accenture and other outstanding nominees. OMGP UK and AdsWizz have been working closely together for over 4 years, running hundreds of ground breaking campaigns.

Buying Podcast Advertising is a Smart Move

Why Buying Podcast Advertising is a Smart Move in Today’s World

Over the past few years, podcasts have exploded in accessibility and popularity, providing the public with an endless stream of listening options. And as we continue to hunker down in our homes, everyone is spending even more time consuming media, including podcasts. Listening to podcasts has increased during the pandemic — by as much as 30%, depending on the type of content. As the demand for podcasts has increased, so too has ad spend, which is expected to hit over $1 billion next year, according to research firm IAB.