What Is the IAB Podcast Measurement Certification?

The Interactive Advertising Bureau (IAB) is a global organization that helps define the rules and best practices for digital media and advertising. Its Podcast Measurement Certification ensures that platforms like ours follow consistent, standardized methods when measuring things like podcast downloads, listener activity, and ad impressions.

In short, it’s a mark of quality that gives everyone in the podcasting space—advertisers, publishers, creators, and listeners—greater confidence in the data they rely on.

Why Certification Matters to Advertisers and Publishers

It builds trust. Whether you’re running a podcast, buying ad space, or analyzing campaign performance, IAB certification means the numbers you see from AdsWizz are not only accurate but also aligned with industry-wide standards.

It future-proofs your growth. The podcast industry continues to evolve rapidly. By staying up to date with the latest IAB guidelines, we make sure our tools and reporting evolve with it—so you can grow confidently.

Accurate, standardized data unlocks major benefits:

• Improved credibility: Certified data boosts confidence with buyers and partners, positioning podcast publishers as reliable and professional.
• Attracting premium advertisers: Demonstrating real audience engagement makes it easier to command higher CPMs and build stronger relationships.
• Optimized performance: Advertisers can measure and improve campaigns; publishers can fine-tune strategies for better results.
• Greater transparency: Trustworthy metrics help everyone understand what’s really working, removing guesswork from the equation.
• Stronger audience insights: Precise data reveals listening habits and engagement patterns, informing content and ad strategies.

Beyond the Badge

Achieving IAB Podcast Measurement Certification Version 2.2 wasn’t just about meeting a checklist—it was about validating the integrity of our data at every level. From how we define a download to how we attribute ad impressions, every step of our methodology was tested against the latest IAB standards. The result: Measurement you can rely on, backed by proven processes.

More importantly, this certification reinforces what we stand for: delivering transparent, consistent insights that help the entire podcasting ecosystem thrive. Whether you’re a publisher expanding your reach or a brand maximizing ROI, you can move forward with confidence, knowing your decisions are grounded in trusted data.

• Curious about how IAB certification works and why it matters? Visit the IAB Tech Lab to explore the Podcast Measurement Certification Program.
• Let us know if you’d like to dive deeper into how these updates benefit your business or creative.

The post AdsWizz Is Certified With IAB Podcast Measurement 2.2 appeared first on AdsWizz.

Enter Phase II of future episode targeting and forecasting, the next step in revolutionizing the way we approach podcast advertising. This enhanced capability enables publishers and advertisers to fine-tune their campaign targeting with greater precision and forecast opportunities more accurately, ensuring that every ad hits the mark.

Here’s a deep dive into what’s new and why it matters!

The Evolution From Phase I to Phase II

Let’s rewind to April 2024. That’s when Phase I first laid the groundwork for automating episode creation and scheduling, enabling publisher campaigns to target future podcast episodes directly. 

Phase II takes the baton and sprints ahead. No matter the cadence—weekly, bi-weekly, monthly or uneven (yet predictable cadences) like binge drops—publishers now have access to accurate forecasting and seamless targeting, all backed by improved synchronization between Simplecast and AudioServe. This means fewer workarounds, greater flexibility, and a whole lot less guesswork.

What’s New in Phase 2

• Real-time syncing across platforms: Changes to a show’s release schedule, whether it’s a delayed episode, bonus content, or a canceled series, are automatically reflected in AudioServe. This synchronization ensures campaign traffickers are always working with the most accurate data.
• Forecasting for all publishing cadences: Gone are the days when only weekly releases could be accurately forecasted. Now, each scheduled episode’s forecast is tailored to the show’s unique traffic patterns. This means that even the quirkiest of publishing schedules get the same level of precision.
• Enhanced forecasting for returning shows: Shows coming back from a hiatus? Phase II preserves up to 18 months of historical, compositional data to deliver useful and accurate forecasts, even after long breaks.
• A control switch for data accuracy: This new feature is a game-changer. It allows inventory managers to disconnect from the scheduler temporarily if data reliability is in question. Once accuracy is restored, the toggle can be flipped back on, realigning forecasts and targeting with the show’s actual schedule.

Why It Matters

Imagine running a campaign that relies on hitting the sweet spot of your audience’s attention, only to find out the show you’re targeting has shifted its release schedule. Or worse, it’s gone on hiatus! The enhancements in Phase II eliminate these pain points by providing tools that adapt in real-time, ensuring every campaign is as effective as possible.

Use Cases: Real-World Scenarios

To better understand Phase II improvements, let’s look at a few common scenarios:

• Canceled episode: Targeting and forecasting quickly adjust to reflect any changes, minimizing the disruption to campaign trafficking.
• Delayed episode: Forecasting updates automatically to reflect the new release date, minimizing disruption to campaigns.
• Returning show: A beloved series comes back after a year-long hiatus. Thanks to historical episode data preservation, forecasts remain reliable, ensuring publishers can jump back into action without delay.

The Future Ahead

The latest update to episode targeting and forecasting is here, and it’s changing the game for podcast advertising. With real-time syncing paired with advanced forecasting, we’re unlocking possibilities like never before. Publishers now have the tools to push boundaries, crafting campaigns that are not only more innovative but also more impactful than ever.

The future of podcast advertising is here—and it’s looking brighter than ever. Ready to see it in action?

• If you’re already an AdsWizz customer, explore our knowledge base for detailed information. 
• Not an AdsWizz partner yet? Head over to our Contact Us page to get in touch!
• Want an even deeper look at where the industry is headed? Don’t forget to download The State of Audio Adtech Report 2025.

by Jason Clift, Senior Manager, Product

The post Revolutionize Your Audio Ads With Enhanced Future Episode Targeting and Forecasting appeared first on AdsWizz.