As presenters for AdsWizz, we took things a step further this year. It wasn’t just about getting people excited about buying audio. We showed how brands can unlock their full potential by buying programmatically.

Audio Is Everywhere and It’s Deeply Personal

One of the most powerful things about audio is how effortlessly it fits into everyday life. Whether it’s a morning news briefing, an evening podcast, or a workout playlist, audio is there throughout the day. It doesn’t interrupt or compete for attention—it just fits naturally.

That presence gives brands a unique opportunity to engage with people in personal, meaningful ways. You’re not forcing a message into a scroll. You’re entering a space where people are actively listening, and in the case of podcasts, where they are leaned in and open to suggestions or learning about something new.

During our presentation, we shared a few data points that stood out:

• 70% of people in the UK listen to digital audio weekly
• Digital audio reach has grown 43% since 2018
• The average listener spends 2 hours and 34 minutes a day with digital audio

Despite high levels of engagement, audio still lags behind other media channels when it comes to ad spend. It makes up 21.4% of media time but receives only 9% of digital ad budgets. That gap points to a clear opportunity. Buying audio programmatically is one of the smartest and most efficient ways to close it.

The Value of Programmatic Audio

We focused our session on how programmatic advertising brings efficiency, flexibility, and smarter targeting to the audio space. It’s more than automating delivery, it’s about elevating the entire campaign experience for both brands and listeners. When used effectively, programmatic audio gives advertisers a way to connect in ways that are timely and relevant, without disrupting the listening experience.

The advantages are clear:

• Targeting based on real-time behavior, context of the podcast the listener is tuning in to, and demographics like age/gender
• Optimization throughout the campaign based on performance insights
• Delivery across streaming music, podcasts, and digital radio
• You leverage Dynamic Creative Optimization (DCO) to personalize messages to fit the moment and format

Bringing It to Life With Bwin

To illustrate how this all works in practice, we shared a recent case study in partnership with Bwin, a leading sports betting brand. The objective was to boost brand recognition among podcast listeners in Germany during the Euros. 

Our team used programmatic tools to target people who regularly tuned into sports podcasts, as well as any podcast that was talking about the Euros, whether it be a news or comedy or sports podcast. The ads featured upbeat music, clear messaging, and repeated brand mentions, all tailored to resonate with Bwin’s audience. This campaign showed that with the right mix of creative, context, and targeting, audio can deliver strong, measurable impact.

The results were significant:

• A 20-point lift in brand awareness across the exposed audience
• A 15-point lift among individuals who regularly attend live sporting events

What We Heard on the Ground

After our session, audience members came up to continue the conversation, making it clear that audio is earning a bigger seat at the table in media strategy discussions.

Several themes came up repeatedly:

• Surprise at how advanced programmatic audio has become
• Curiosity around scaling campaigns across multiple markets
• Interest in new creative formats and smarter measurement models

What Comes Next

The future of audio is already here. With engaged listeners and proven technology, brands are ready to create more meaningful experiences. We’re proud that AdsWizz is helping lead the way, as both a sponsor of this event and a trusted partner to those shaping what comes next. Thank you to everyone who joined us. We’re excited to keep the conversation going.

Ready to take your audio strategy to the next level? Reach out to our team to explore how programmatic audio can elevate your campaigns.

by Lindsay Lynch & Rowan Hamill, Business Development Directors

The post Tuning Into Tomorrow: Reflections On The Future of Audio and Entertainment 2025 appeared first on AdsWizz.

What Is the IAB Podcast Measurement Certification?

The Interactive Advertising Bureau (IAB) is a global organization that helps define the rules and best practices for digital media and advertising. Its Podcast Measurement Certification ensures that platforms like ours follow consistent, standardized methods when measuring things like podcast downloads, listener activity, and ad impressions.

In short, it’s a mark of quality that gives everyone in the podcasting space—advertisers, publishers, creators, and listeners—greater confidence in the data they rely on.

Why Certification Matters to Advertisers and Publishers

It builds trust. Whether you’re running a podcast, buying ad space, or analyzing campaign performance, IAB certification means the numbers you see from AdsWizz are not only accurate but also aligned with industry-wide standards.

It future-proofs your growth. The podcast industry continues to evolve rapidly. By staying up to date with the latest IAB guidelines, we make sure our tools and reporting evolve with it—so you can grow confidently.

Accurate, standardized data unlocks major benefits:

• Improved credibility: Certified data boosts confidence with buyers and partners, positioning podcast publishers as reliable and professional.
• Attracting premium advertisers: Demonstrating real audience engagement makes it easier to command higher CPMs and build stronger relationships.
• Optimized performance: Advertisers can measure and improve campaigns; publishers can fine-tune strategies for better results.
• Greater transparency: Trustworthy metrics help everyone understand what’s really working, removing guesswork from the equation.
• Stronger audience insights: Precise data reveals listening habits and engagement patterns, informing content and ad strategies.

Beyond the Badge

Achieving IAB Podcast Measurement Certification Version 2.2 wasn’t just about meeting a checklist—it was about validating the integrity of our data at every level. From how we define a download to how we attribute ad impressions, every step of our methodology was tested against the latest IAB standards. The result: Measurement you can rely on, backed by proven processes.

More importantly, this certification reinforces what we stand for: delivering transparent, consistent insights that help the entire podcasting ecosystem thrive. Whether you’re a publisher expanding your reach or a brand maximizing ROI, you can move forward with confidence, knowing your decisions are grounded in trusted data.

• Curious about how IAB certification works and why it matters? Visit the IAB Tech Lab to explore the Podcast Measurement Certification Program.
• Let us know if you’d like to dive deeper into how these updates benefit your business or creative.

The post AdsWizz Is Certified With IAB Podcast Measurement 2.2 appeared first on AdsWizz.

For publishers, the insights shared were more than just ideas—they served as a roadmap for success in the fast-moving world of audio advertising.

The post AdsWizz Global Publisher Summit Recap appeared first on AdsWizz.

On February 11, 2025, AdsWizz Audio Days Milan brought together brands, agencies, and media professionals to explore the rapidly evolving world of digital audio advertising. Featuring market-shaping data, bold discussions, and real-world case studies, the event served as a launchpad for the future of digital audio.

If you missed out, don’t worry. We’ve got all the highlights right here!

State of the Union

 

Digital Audio Market Trends

Italy is emerging as a European leader in digital audio consumption and its fast-growing digital audio market presents a massive opportunity for brands to connect with highly engaged audiences. Andrea Lamperti, Senior Advisor at Osservatorio Internet Media, and Francesco Paolo Tarallo, Head of Partnerships and Business Development at Mediamond, took the stage to explore the key trends driving this rapid shift.

• Podcast listening has surged, with more brands investing in original podcast content to drive engagement.
• AI-driven ad personalization is making audio campaigns more precise than ever.
• With third-party data disappearing, privacy-focused targeting is becoming essential.

How Digital Audio Supercharges Multichannel Marketing

Brands that overlook audio in their marketing strategies risk losing engagement and conversions. Modern marketing isn’t about choosing between channels—it’s about seamless integration for a connected customer experience.

Moderated by Giuseppe Accardo, Senior Sales Manager at AdsWizz, this panel explored how digital audio enhances multichannel strategies, making campaigns more engaging and data-driven. The discussion reinforced that audio is no longer a standalone medium—when integrated effectively, it amplifies a brand’s entire marketing mix.

Paolo Artioli, Head of Audio at Dentsu; Sebastiano Vissani, Head of Digital Audio at OMD; and Riccardo Tacchetto, Digital Project & Campaign Manager at Officina.Tech then shared insights on how brands can leverage audio alongside other digital channels to improve engagement and maximize advertising impact.

• Digital audio boosts brand recall and engagement when paired with video, social, and display.
• Programmatic audio is unlocking hyper-targeted, personalized ad experiences.
• First-party data is now a critical asset for brands looking to maximize ad effectiveness.

Digital Audio Innovation in Action: Corona’s Game-Changing Audio Campaign

Nothing showcases the power of digital audio better than real-world success stories. AdsWizz’s Giuseppe Accardo and Nelsi Xhemalaj, Campaign Manager, Tangoo Media, took the audience through Corona’s groundbreaking campaign, which used geo-targeted audio ads to deliver real-time surf reports. 

The session demonstrated how dynamic creative optimization (DCO) is transforming personalized advertising, proving that well-timed, data-driven audio ads can create hyper-personalized experiences that deeply resonate with audiences.

• 751,000 real-time surf reports turned into engaging ad experiences.
• Geo-targeting ensured ads reached only listeners within 15km of key beaches.
• A 2% increase in brand relevance showed the power of contextually relevant, dynamic creative.

The Optimal Use of Data and Targeting: Smarter Ads, Better Engagement

As consumer expectations evolve, brands that ignore data-driven audio advertising risk falling behind. With AI and first-party data shaping the future of marketing, those who adapt now will gain a critical edge. In an era of advertising saturation, precision targeting, and real-time personalization are essential to breaking through the noise. 

Moderated by Alexandre Obino, Senior Director of Client Strategy at AdsWizz, this session explored how AI-driven insights and audience segmentation are transforming ad relevance in digital audio. Francesco Paolo Tarallo, Head of Digital Marketing at Mediamond; Christina Pianura, CEO of Audioboost; and Fabio Rastelli, Head of Digital Audio at Teamradio shared their expertise on how brands can leverage data to maximize ad effectiveness and audience engagement.

• Real-time personalization is creating audio ads that feel natural and relevant.
• Behavioral and contextual targeting are driving stronger engagement and performance.
• Voice-activated ads are paving the way for interactive, hands-free brand engagement.

Digital Evolution Between Podcasts and New Audio Ecosystems

Podcasts provide authentic, long-form engagement, making them a powerful tool in an era of fragmented attention. No longer just another media format, they have become a cornerstone of modern marketing. Fausto Amorese, Director of Marketing at Radio24, shared the latest data on podcast growth and offered insights on how brands can harness this rapidly expanding medium to build deeper connections with their audiences.

• 620+ podcasts are created every month, according to Radio 24 podcasts available on its website, app, and major on-demand platforms like Apple Podcasts, Spotify, and Amazon Music.
• 8.5 million monthly listening sessions show sustained engagement, based on a combination of websites, apps, and third-party platforms.
• 19 million+ monthly audio ad impressions prove brands are doubling down on podcast ads.

Measuring Audio’s Real Impact: Brand Lift & Attribution

With advanced attribution tools, brands can now track engagement, conversions, and overall campaign performance with unprecedented precision. Measuring the impact of audio ads has long been a challenge, but innovations in attribution are changing that. AdsWizz’s Giuseppe Accardo and Alexandre Obino showcased how brands like Mazda and Kraken are leveraging AudioPixel and Veritonic to measure campaign effectiveness and prove ROI.

• Mazda’s campaign increased website visits by 293%.
• Kraken’s podcast ads boosted brand awareness by 17%.

Navigating the Sonic Identity Space

Privacy regulations are constantly evolving, requiring the industry to push beyond its comfort zone to stay innovative. Moderated by Morgane Peron, Director of Audience Data Operations at AdsWizz, this panel explored how organizations address privacy, compliance, and industry-wide collaboration to provide customer-centric solutions for publishers, buyers, and demand-side platforms. The discussion highlighted the importance of leveraging technology partners for streamlined compliance.

The panel featured Leone Fossati, Head of Solutions at UTIQ; Francesca Gabaglio, Addressable Strategy and Audience Lead at Kinesso; Davide Rosamilia, Vice President of Product at ID5; and Tommaso Scudiero, Lead Associate Account Director at The Trade Desk. Together, the group led an engaging conversation on privacy, technology, and omnichannel strategies for reaching audiences across multiple devices.

• Continued collaboration in the industry will be key to providing advanced strategies with 100% compliance to allow various partners (publishers, buyers, demand side) to achieve their goals.
• As audiences continue to engage in multiple ways across multiple devices, fully compliant, unified strategies are necessary to reach larger audiences across different channels and target at scale.
• First-party data is more important than ever. We need to create and maintain an environment that makes data transmission a seamless, fully compliant, and efficient experience on all sides.

Reflecting on AdsWizz Audio Days Milan 2025

AdsWizz Audio Days Milan 2025 showcased just how fast digital audio is evolving—and the opportunities it’s creating for brands, agencies, and publishers alike. From DCO to data identity solutions and podcast storytelling, one thing is clear: Audio is no longer just a supporting player in marketing—it’s leading the conversation. The future of audio is now—are you listening?

A huge thank you to all the speakers, panelists, and attendees who made AdsWizz Audio Days Milan 2025 an unforgettable experience.

by Aimi Knowling, Senior Manager, Sales Marketing

What’s Next?

• Want to dive deeper into AdsWizz Audio Days Milan 2025? Check out the presentation slides here.
• Looking to take your audio strategy to the next level? Reach out today and see how our platforms can enhance your campaigns!
• Stay tuned for upcoming events, content, and innovations from AdsWizz. Don’t forget to sign up for Frequency, our monthly newsletter. 
• Did you know we released a new industry report? Download The State of Audio Adech Report 2025.

The post AdsWizz Audio Days Milan 2025 Recap appeared first on AdsWizz.

Through a series of engaging panels and dynamic discussions, attendees walked away armed with fresh insights on how to supercharge campaign performance and expand their media strategies.

So, let’s break down each panel discussion and the must-know takeaways that are set to redefine the future of digital audio.

Opening Remarks to Set the Stage for Digital Audio’s Future

Speaker: Ollie Chadwick, AdsWizz, Regional Director, UK & Ireland, AdsWizz

The day began with a welcome from Ollie Chadwick, who outlined AdsWizz’s evolution and its role in shaping the digital audio landscape. He highlighted the steady rise of digital audio adoption in the UK and emphasized the growing importance of programmatic audio, noting its ability to reach audiences more effectively and cost-efficiently compared to traditional media.

Panel 1: Innovation and Testing in Audio

Moderator: Rowan Hamill, UK & Ireland, AdsWizz

• Wayne Bishop, Global Client Lead, Unilever
• Ridhi Jogia, Director AV Implementation, Essence Mediacom
• Alice Baines, Media Planning Business Director, OMD

The first panel, led by Rowan Hamill, examined how innovation is driving digital audio forward. The panelists highlighted the underutilized potential of programmatic audio, noting that despite strong engagement, it still receives limited marketing investment due to budget constraints.

• An underserved market opportunity: Even with digital audio’s rapid growth, brands continue to allocate less investment to it compared to video or social media. This session underscored the opportunity to gain market share by positioning audio as a key medium.
• Barriers to experimentation: Panelists pointed out that rigid budget structures limit opportunities for audio testing. They stressed that greater agency support and education could empower brands to invest confidently in innovative audio strategies.

Panel 2: Beyond Branding for Campaigns

Moderator: Lindsay Lynch, Director of Business Development, International, AdsWizz

• Brandon Lutz, Head of Offline & New Media, Miro 
• Andy Goldsmith, CEO, Adelicious
• Kat Bean, Head of Media, Wake the Bear
• Howard Bareham, Co-Founder, Trisonic

In the second session, moderated by Lindsay Lynch, the focus shifted to how brands can expand podcast advertising beyond traditional branding efforts to drive direct response outcomes. Panelists shared insights on how audio ads can connect with niche audiences and deliver measurable results, making audio a valuable tool for performance-based campaigns.

• Case study – Miro’s success in brand awareness: Brandon Lutz from Miro shared their recent experience using audio ads to drive an increase in brand awareness among key decision-makers in UX, marketing, and engineering roles. This case study illustrated how podcasts effectively communicate brand stories to targeted, high-intent audiences without requiring host-read formats.
• Diverse use cases for audio: Panelists discussed how brands can utilize data-driven audio ads for various objectives, from lead generation to customer acquisition. They emphasized the flexibility of programmatic audio to adapt to specific campaign goals, including B2B and B2C contexts.

Panel 3: Digital Audio in the Wider Media Mix

Moderator: Ollie Chadwick, AdsWizz, Regional Director, UK & Ireland, AdsWizz

• Thomas Balaam, Audio Trading Director, Mindshare UK
• Michael Bayston, VP Adtech Solutions, Acast
• Isobel Langley, Head of Agency, GroupM Nexus
• Patrick Dolan, Head of Audio & Display, the7stars

The final session explored how digital audio enhances multi-channel campaigns, with Ollie Chadwick leading a discussion on its role in broader media strategies.

• Audio as an amplifier: Panelists emphasized audio’s role as an amplifier, especially when paired with visual media like connected TV (CTV). The conversation touched on how combining programmatic audio with digital video can result in higher engagement and brand recall.
• Audience-driven strategy: Audio allows brands to reach audiences throughout the day across various touchpoints—whether during a morning jog, while commuting, or as they wind down in the evening. This flexibility makes audio a powerful tool for reaching consumers at different points in their journey.
• A cost-effective channel: With a lower CPM than many visual formats, audio offers a cost-effective way to increase reach and frequency within broader campaigns. This point resonated strongly with attendees, showcasing audio as a valuable channel in an increasingly budget-conscious media landscape.
• Digital audio’s versatility: Digital audio’s adaptability makes it an ideal complement to traditional media, providing unique advantages for brands aiming to diversify their media spend while engaging audiences in more immersive and meaningful ways.

Skip Ahead with AdsWizz

Audio Days London brought together digital audio’s leading voices and highlighted AdsWizz’s role in driving the digital audio industry forward and empowering brands to reach new heights.

Stay tuned for updates on our next Audio Days event, or contact us today if you wish to advance your audio strategy!

by Aimi Knowling, Senior Manager, Sales Marketing

The post Audio Days London Recap appeared first on AdsWizz.

Key Insights from this Episode

Privacy by Design: Redefining Audience Engagement

With growing privacy regulations, the industry faces an urgent need for alternative ways to understand audiences. Emma explained that NumberEight’s approach is rooted in “privacy by design,” shifting from traditional identifiers (IDs) to cohort-level targeting that respects user anonymity. This strategy is integrated across all of NumberEight’s solutions, including affinity audiences, which provides demographic data at scale for podcasting; advanced behavioral, which uses mobile sensory information to create a dynamic picture of user preferences and habits; and contextual data, which helps understand the digital environment users are in.

“We’re moving away from one-to-one identifiers and adopting a more fluid approach to audience engagement,” Emma shared, underscoring the need for scalable, privacy-friendly methods that remain flexible even as regulatory landscapes evolve.

Live Moments: Real-Time Targeting Based on User Behaviors

Emma introduced the idea of live moments—data points representing what users do in real-time, whether they’re commuting, relaxing at home, or working out. By analyzing these signals, advertisers can deliver more relevant, timely ads that align with users’ current needs and state of mind, creating what she describes as “right message, right moment” advertising.

This approach is particularly potent in digital audio and podcasting, where listeners are often in environments conducive to focused engagement. For example, automotive brands have leveraged in-vehicle life moments to reach users while they’re on the road, resonating with listeners during moments of receptivity.

A Privacy-First Future is Possible—But There’s Work to Do

As Emma noted, the conversation around privacy-centric advertising is well underway, where leading marketers and technologists converge. However, widespread adoption is still in its early stages, and brands are just beginning to feel comfortable making the shift.

One major barrier is the FOMU effect Emma describes—not the typical fear of missing out, but the “fear of messing up”. With so much at stake, brands are hesitant to risk experimenting with unproven techniques, even though the alternative is missing out on innovative privacy-first solutions. Emma suggests that rather than investing in a single approach, brands should diversify their solutions and test various models to reduce reliance on outdated identifiers.

Why Podcasts Are Digital’s ‘Next Big Thing’ in Ad Spend

Despite the rapid growth in podcast consumption, ad spending in this format has not yet matched its rising listenership. However, podcasts are on the brink of revolutionizing ad spend, especially as they adopt more standardization in data availability, activation, and reporting. Emma noted that once podcasts can offer a similar ease of activation as other digital media, the gap between audience growth and ad spend will likely close.

Combining Data and Storytelling to Create Deeper Connections

Beyond the technical aspects of data targeting, Emma emphasizes the importance of storytelling. At NumberEight, the team is constantly looking for ways to harness behavioral, affinity, and contextual data to tell stories that resonate with audiences on a human level. By leveraging deterministic data—data that is live, accurate, and reflective of real-world behavior—advertisers can create authentic connections that evolve with the listener’s journey.

“Data is an art,” Emma reflected, underscoring the value of approaching data not just as a series of points, but as elements of a broader narrative that speaks directly to each user’s unique experiences and preferences.

Building a Multi-Channel, Diversified Data Strategy

Emma recommends that advertisers move away from relying on any single solution, advocating instead for a multi-channel approach that integrates ID-based and ID-less data sources. By building a waterfall structure where various data types work together, brands can future-proof their advertising strategies against potential changes in data availability or regulatory compliance. This approach allows brands to adapt to fluctuations, ensuring that as some data types phase out or become restricted, others can fill the gap. 

Cross-Channel Learning and Behavioral Targeting

Emma outlined her vision for NumberEight’s ongoing work in cross-channel learning, where insights from one platform—like gaming or streaming—are applied to enhance targeting on another, such as digital audio. This cross-pollination of data insights enables more refined and effective targeting, helping advertisers get the most out of their ad spend by sharing new insights across all their channels. In a market where media consumption is increasingly diverse, leveraging data across platforms is essential for advertisers to reach audiences wherever they may be listening, watching, or engaging.

A Path Forward with Privacy and Performance in Harmony

The journey toward a more privacy-friendly future in digital audio is full of opportunity but requires bold innovation and adaptability. By embracing ID-less targeting, weaving in compelling storytelling, and harnessing cross-channel insights, brands can build genuine connections—without compromising user trust. The time to act is now because the brands that dare to innovate will lead the way.

Tune-In For More AdsWizz Updates

• Discover how AdsWizz’s partnership with NumberEight brings cutting-edge, privacy-compliant targeting to podcast advertising.
• Tune into Frequency: The Official AdsWizz Podcast to see how AdsWizz is redefining audio advertising.
• Reach out to us today to amplify your podcast advertising, reach more listeners, and drive results!

The post Redefining Data Privacy in Digital Audio with Emma Raz from NumberEight appeared first on AdsWizz.

Key Takeaways

Scalability and Simplified Activation Through Programmatic Buying

Scaling direct, host-read podcast ads has traditionally been challenging, but programmatic solutions now offer audience-based buys that increase reach and efficiency while preserving the personalized touch. This technology also simplifies activation, allowing advertisers to quickly launch campaigns and integrate podcast ads into broader media strategies for maximum impact.

Ensuring Brand Safety

Brand safety concerns are being addressed through AI-powered contextual targeting and third-party verification from partners like Comscore. This technology ensures advertisers can confidently place ads without worrying about inappropriate content.

Measurable Results and Performance

Podcast ads are proven to deliver exceptional performance, with conversion rates 2x better and click-through rates 6x higher than traditional display ads. Tools like AudioPixel provide sophisticated tracking for measuring brand lift, foot traffic, and overall campaign success.

Podcasts Complement Other Media

Podcast ads complement other media channels, especially when combined with social media and Connected TV (CTV). This integrated approach drives higher recall and message association, significantly boosting campaign effectiveness.

Did You Miss Us at the MediaPost Planning and Buying Insider Summit? 

In conclusion, the MediaPost Planning & Buying Insider Summit highlighted the growing impact of podcast advertising. With high engagement, scalable programmatic solutions, and strong brand safety measures, podcasts are an effective channel for reaching audiences. AdsWizz showcased how its tools simplify ad activation and boost performance, making podcasts essential in future media planning.

• Here are the slides we presented for your reference. 
• Ready to take your advertising to the next level? Contact us to discover how AdsWizz can expand your digital audio presence!
  

by 

Robyn Meyers, Vice President, Programmatic and Marketplace Partnerships 

and

Dave Sosson, Senior Manager, Business Development, Programmatic Demand

The post MediaPost Planning and Buying Insider Summit 2024 Recap appeared first on AdsWizz.

Serious About Audio Cabana

Our cabana on Cabana Row was buzzing with energy, transforming into a lively hotspot where attendees delved into our cutting-edge technology via an interactive, self-serve experience. For those craving a deeper dive, we offered private meetings with our team throughout the week, ensuring an immersive and personalized journey into our innovations.

Cannes Soundscape

During the festival, our cabana became the go-to spot for live interview recordings with trailblazers from every corner of the audio industry. These sessions delivered valuable insights into the market’s current dynamics, the transformative role of technology, and future trends. Attendees not only listened in but also had the chance to engage directly with these industry experts.

The Empower Cafe

AdsWizz proudly supported The Empower Cafe, a vibrant space at L’Avenue Cafe. This venue fostered meaningful connections and built a supportive network, allowing attendees to collaborate and empower each other.

AdsWizz After Dark

One of our most eagerly awaited events was at Le Chrystie. The party dazzled with an open bar, delectable light bites, top-notch DJs, and an electrifying atmosphere, offering an ideal mix of fun and networking for all attendees.

Thanks to Everyone who Joined Us at Cannes Lions 2024

Whether you stopped by our cabana, participated in a live recording, connected at The Empower Cafe, or danced the night away at After Dark, we appreciate your presence and look forward to continuing these conversations and connections. 

Did you miss us at the event? Contact us today to learn more about our offerings or to schedule a meeting with our team.

We’re Not Done Yet

Stay tuned for some great studio content coming soon from AdsWizz as we continue to innovate and lead in the digital audio space.

by Daniel Einhorn, Senior Manager, Content Marketing

The post AdsWizz at Cannes Lions 2024 Recap appeared first on AdsWizz.

SiriusXM Media, the advertising arm of SiriusXM, announced Pandora Media LLC as the first audio publisher to adopt Unified ID 2.0 (UID2), offering advertisers an identity solution with precision targeting, frequency management and measurement. An agreement between AdsWizz Inc., the technology engine powering the monetization of audio content around the world, and The Trade Desk will allow AdsWizz to enable UID2 across Pandora.

With the industry-wide decline of identifiers, the programmatic space has seen a data gap. By adopting this alternative identity solution, SiriusXM Media is committed to innovate without reliance on cookies and prepare for future industry headwinds.

With UID2, SiriusXM Media can programmatically deliver on a quality environment and highly addressable platform for the next generation of identity. UID2 can deliver accurate holistic targeting and measurement capabilities without reliance on third-party cookies to improve advertiser addressability and measurement.

The post Pandora Becomes First Audio Publisher to Adopt Unified ID 2.0 appeared first on AdsWizz.

Masterclass – SoundCloud: Play with Music, Empower Fandom, Supercharge Your Brand’s Journey

Frank Kretzschmar, Senior Business Development Director, EU Supply at AdsWizz, and Rohit Agarwal, Chief Product Officer at SoundCloud, discussed the future of audio advertising and outlined how brands can collaborate with both entities to elevate their marketing strategies. 

The Power of the SoundCloud and AdsWizz Partnership

SoundCloud’s ecosystem is vast and inclusive, boasting millions of artists and hundreds of millions of tracks where authentic connections are forged between artists and fans. Through innovative features like commenting on tracks and direct messaging, SoundCloud offers a unique interactive experience that goes beyond passive listening.

AdsWizz partnered with SoundCloud to provide brands with advanced advertising solutions. This union enables advertisers and brands to reach and engage SoundCloud listeners through robust targeting and innovative ad formats.

                                                  Frank Kretzschmar

Case Studies in Audio Advertising

QSR Case Study: ShakeMe Ads

A global fast-food brand sought to increase awareness and engagement for its mobile rewards app in Switzerland. Using AdsWizz’s ShakeMe ad format, they launched motion-activated ads across various publishers, including SoundCloud, to reach different linguistic regions. These ads leveraged users’ physical interactions with their devices, creating a more engaging and memorable experience, uniquely capturing the audience’s attention and serving as a real-time conversion metric.

The results were impressive: over 10,000 interactions and a 92% listen-through rate, with a higher interaction rate on SoundCloud than on other platforms.

Voice Ads Case Study: Lagardère Publicité News & Bourgogne-Franche-Comté Tourisme

Lagardère Publicité News and Bourgogne-Franche-Comté Tourisme sought innovative ways to engage users with voice assistants and smart speakers through interactive voice ads. These ads allowed listeners to interact via voice commands, taking personalization to the next level by creating a natural and engaging dialogue between the brand and the audience.

The campaign generated 250,000 impressions in two months, achieving a 97% listener-through rate.

AI Music Beds Case Study: Dunkin’ Donuts, Tito’s Vodka, and Cox

Using AdsWizz’s Sympaphonic Ad technology, these brands created dynamic music sounds that matched the listener’s context. This technology enhances the ad experience by creating contextual music backgrounds that match the listener’s environment, ensuring a seamless transition from content to ad and maintaining a cohesive and immersive listening experience.

The outcome was significant: a 95% decrease in production time, 238% higher engagement, and 5x greater efficiency compared to standard audio tactics.

   
                                                                         Rohit Agarwal     

SoundCloud Insights

Global Reach and Diversity

SoundCloud’s global community is diverse, comprising creators and fans worldwide. This diversity enriches the platform, making it a fertile ground for emerging music trends and cultural movements.

Opportunities for Brands

Brands have a unique opportunity to connect with Gen Z and other influential groups on SoundCloud. By participating in the community, brands can engage with fans and creators, creating meaningful interactions that extend beyond traditional advertising.

Interactive Features

Features like track commenting and direct messaging allow for real-time feedback and communication between artists and fans. These interactions help artists refine their craft and build a loyal fanbase.

Artist Spotlight: Macon

The final treat of this masterclass was an interview with Macon, the most streamed electronic music artist on SoundCloud in 2023. His journey underscores the platform’s role in artist discovery and growth. Macon emphasized the importance of direct feedback from fans through comments, which helps him understand what resonates with his audience and refine his music accordingly. Additionally, insights from SoundCloud’s fan analytics revealed significant fan bases in countries like Australia and the UK, leading to successful tours and collaborations.

  Aimi Knowling (right) sat down with Bianca Stanescu (center) and Ionut Buha (left) for an interview.

Podcast Interview – Live from OMR 2024!

In between sessions and our MasterClass with SoundCloud, I also had the pleasure to sit down with Bianca Stanescu, Director, Product Marketing at AdsWizz, and Ionut Buha, Product Manager for AudioGo & AudioMatic. This session provided an inside look at AdsWizz’s latest developments, strategies, and future plans.

Day One Reflections: Embracing Audio in the Digital Era

Bianca and Ionut expressed their enthusiasm for the event, underscoring the increasing significance of audio in the marketing mix. They discussed how digital tools enhance customer experiences and emphasized audio’s increasingly strategic and measurable role. The first day at OMR showcased the vibrant energy in audio marketing, reaffirming AdsWizz’s influential presence and innovative contributions.

Key Takeaways: AI and Innovation at the Forefront

Both speakers stressed the significance of AI in transforming the industry. Bianca pointed out that AI, once a buzzword, is now a foundational element of digital tools. AdsWizz has long integrated machine learning and AI for forecasting and contextual targeting capabilities. Ionut added that the industry’s current focus on AI and contextual targeting validates AdsWizz’s efforts and motivates the team to push further.

Future Directions: Dynamic Creatives and Programmatic Audio

Ionut unveiled AdsWizz’s focus on Dynamic Creatives and Synthetic Voice Ads that offer novel and advanced capabilities to demand partners and publishers.

On the podcast front, Bianca announced the launch of the Simplecast Professional Tier, which gives podcasters greater transparency and control over listener experience and monetization by combining the power of Simplecast’s content management tools with AdsWizz’s monetization technology. AdsWizz has also enhanced its Programmatic Guaranteed solutions that boost efficiency and provide a seamless campaign management experience.

Roadmap and Second Half of 2024: Automation and Cookieless Future

AdsWizz is dedicated to leveraging automation and AI to streamline processes for agencies and customers. Bianca and Ionut emphasized the company’s open approach, strengthening partnerships with demand-side platforms (DSPs) and first-party data providers while preparing for a cookieless future. Ionut reinforced this commitment, highlighting ongoing innovation and a focus on customer-centric advancements.

Moving Ahead

OMR 2024 was a highly impactful venue for AdsWizz to showcase our innovative audio technologies and strategic partnerships (i.e., SoundCloud). As we move into the second half of 2024, AdsWizz remains steadfast in our commitment to advancing audio technology, enhancing efficiency, and preparing for a cookieless future.

Did you miss us at the event? Contact us today to learn more about our offerings or to schedule a meeting with our team.

by Aimi Knowling, Senior Manager, Sales Marketing

The post OMR 2024 Recap appeared first on AdsWizz.