AdsWizz CEO: Programmatic Podcast Advertising Lacks Scale

Original article: http://adexchanger.com/digital-audio-radio/adswizz-ceo-programmatic-podcast-advertising-lacks-scale/ Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the US population, listen to a podcast every month. It’s roughly double the size of podcast listeners in 2008. AdsWizz, which provides radio listening…