SiriusXM Acquires Simplecast

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

New York, NY (June 17, 2020)
SiriusXM announced today the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content. The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their podcasts, all in one place.
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Dynamic Creative Optimization Capabilities Audio Advertising Platforms

AdsWizz Adds Dynamic Creative Optimization Capabilities to its Audio Advertising Platforms

San Mateo, CA, (May 6, 2020)
Today, AdsWizz, announced the launch of Dynamic Creative Optimization (DCO) for audio, a new capability on its AudioMatic and AudioServe platforms. The new DCO feature allows agencies and advertisers to utilize the large number of data points available on the AdsWizz platform to dynamically generate and deliver more than 10 million possible unique audio ad creative variations, enabling a more personalized experience for listeners, and higher engagement and effectiveness for advertisers. The integrated solution makes the entire DCO process easier, and gives full control to the buyer who can manage dynamic creatives, delivery and reporting all within the same platform. Read more…

increase engagement with your app

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

San Mateo, CA, (January 30, 2020)
Today, AudioGO, the new self-serve audio ad buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one easy-to-use platform to meet the needs of advertisers seeking an affordable way to expand into digital audio. The platform is specifically designed for smaller buyers, regardless of business size or budget, and those who may be new to audio. Read more…

AdsWizz Announces Partnership with Ripple

AdsWizz Announces Partnership with Ripple

Kuala Lumpur, Malaysia (November 14, 2019)
Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced a new partnership with Ripple, an audience-focused digital media, broadcast and commerce company, to leverage the AdsWizz AudioMax platform in powering programmatic ad buying for Fly FM, Hot FM, One FM and Kool FM, Ripple’s radio and podcast streaming app for the Malaysian audience. Read more…