Digital Audio Media Trading Launches in Ireland
Vodafone announced as launch advertiser on AdWave, the new digital audio platform, enabling advertisers to easily reach new audiences across radio and music streaming brands in one place

Dublin, Ireland and San Mateo, Calif. May 18, 2015, the Digital Reach Group (DRG) owned online advertising network and AdsWizz, the leading global technology provider of advertising solutions for the digital radio and audio industries, have partnered to launch “AdWave” in Ireland, allowing advertisers access to the best music streaming platforms, digital radio brands in one single buy.

Commenting on the partnership commercial director of Kevin Foley said: “This new platform not only enables advertisers to extend their radio campaigns to a more engaged digital audience, but for the first time enables digital and mobile media agency buyers to target, reach and engage a new audience.” He continued, “With the digital audio market in Ireland maturing and listenership growing rapidly and along with the adoption of smart phones and tablets on the increase, and the rise of 3G and 4G and soon to be in dash, we see digital audio advertising as a significant advertising platform for advertisers with the Irish marketplace.”

Vodafone has been confirmed as the first advertiser within the Irish marketplace to embrace this new technology with the launch of their new Vodafone superfast 4G campaign. The campaign breaks this week, bought through media agency MEC, and includes audio ad with synchronised display across a selection of premium publishers.

Vodafone quote “We are excited to be the launch advertiser for AdWave in Ireland and look forward to see its potential to deliver greater accountability and ROI from our media spend across radio, digital and mobile channels we continue to invest in.”

Gary Goodman, President for Europe at AdsWizz agrees, “We are delighted to be launching AdWave in Ireland. We see great potential for Irish advertisers to more effectively reach new digital audio audiences and look forward to working with Adforce to help empower Irish publishers better monetize their digital audiences.”