i-Believe to Provide One Stop Shop for Buying and Selling Premium Audio and Podcast to 1 Million Irish Listeners
Dublin, Ireland — September 26 2018– i-Believe announced today that it is partnering with AdsWizz, the leading technology provider of digital audio advertising solutions, to power its new audio marketplace for the Irish market, AudioOne.
Under the terms of the deal, the i-Believe sales team will sell inventory from local publishers and AdWave, AdsWizz Global Audio Marketplace, to Irish advertisers under its recently launched AudioOne brand, which reaches over 1 million Irish listeners of digital audio content each month.
AudioOne enables advertisers to deliver targeted audio ads tailored to device, daypart, geo, genre and demographics across on demand streaming content, podcasts and premium radio.
“AudioOne is the largest digital audio marketplace in Ireland. Our ability to include AdWave inventory provides us with access to the very best in digital audio content. Advertisers as a result can target premium, brand safe audio content in an environment which is intimate, personal and clutter free,” said Lee Thompson, Director of i-Believe.
“AdsWizz is delighted to partner with i-Believe to harness the large and growing digital audio audience in Ireland,” said Alexis van de Wyer, AdsWizz CEO. “The combination of AdWave’s reach in Ireland and i-Believe’s expertise in digital advertising sales will generate tremendous value for both publishers and Irish advertisers.”
i-Believe is one of Ireland’s leading media sales agencies focused on innovative digital media offerings in mobile, video, audio and hyper-local advertising. i-Believe works with leading publishers and platforms to bring their online audiences and advertising technologies to market in Ireland. A dynamic, innovative and growing business, our job over the last 10 years has been to deliver innovative and successful advertising solutions whilst delivering revenue growth for our publisher and platformpartners.
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world.