iHeartMedia Brings First Programmatic Private Marketplace For Digital Radio to the U.S. Powered By AdsWizz
NEW YORK– (iHeartMedia today announced the launch of the first programmatic private marketplace for digital radio in the U.S. The private marketplace will allow select programmatic buyers to access iHeartMedia’s premium radio inventory across its digital properties on iHeartRadio, the company’s digital music and streaming service. Agencies and brands will be able to programmatically target iHeartRadio’s extensive audience using a combination of first and third party data segments.
“Bringing data and programmatic capabilities to the broadcast and digital radio space, iHeartMedia becomes a highly valued partner that is uniquely positioned to help companies drive optimal business outcomes.”
iHeartMedia, which reaches more than a quarter billion U.S. listeners each month, offers free digital listening to its 858 live radio stations from across the country through iHeartRadio. The all-in-one digital audio service, which features live and custom stations, is the fastest growing digital service in history, surpassing 85 million registered users and more than a billion downloads in only a few short years. Now, with the launch of iHeartMedia’s private marketplace for programmatic buying of its digital audio inventory, select advertisers will be able to deliver automated and targeted campaigns with ease to iHeartRadio’s millions of dedicated listeners.
“Audio has a significant and growing role in the lives of today’s consumers and iHeartMedia is committed to evolving the ways marketers can reach and influence their target audience through our audio channels,” said Brian Kaminsky, President of Programmatic and Data Operations for iHeartMedia. “Offering a programmatic approach to buying iHeartRadio’s digital listening audiences is a natural extension of our direct sales and broadcast programmatic initiatives and further enables us to capture even more of the $20 billion in ad spending that is projected for 2016.”
“We’re thrilled to work with iHeartMedia to further advance the rise of programmatic in the digital audio space,” says Alexis van de Wyer, CEO at AdsWizz. “iHeart‘s unique audience reach, its brand relationships and its appetite for innovation makes it a perfect fit to be the first digital radio private marketplace. Their decision to launch a private marketplace is also perfectly timed as a growing number of agencies have been eager to start buying digital audio programmatically.”
iHeartMedia’s private marketplace is powered by AdsWizz’ programmatic platform and will offer programmatic guaranteed, private marketplace, and open auction opportunities to its advertising partners. With AdsWizz’ technology, iHeartMedia will take full advantage of its first-party and partner data to create a rich advertising experience that leverages the effectiveness of programmatic buying. AdsWizz’ programmatic platform capitalizes on its leading market share across Europe, Asia Pacific and Latin America to provide iHeartMedia with proven solutions to power its private marketplace.
iHeartMedia continues to demonstrate its commitment to innovation by providing brands with new and more effective ways to reach their audiences. In addition to introducing a digital programmatic private marketplace, last spring, iHeartMedia announced a groundbreaking, programmatic and automated ad buying private network for its broadcast radio stations, powered by cloud-based technology innovator Jelli. With 858 radio stations reaching a quarter of a billion listeners a month, iHeartMedia’s groundbreaking programmatic Private Network is enriched with unique user and listener data and allows brands to evaluate and buy its radio station inventory in an automated way.
“Enriching the buying process with advanced data matching and automation is the ‘new school’ of marketing optimization,” said Seth Goren, senior vice president, media strategy and analytics, Discovery Communications. “Bringing data and programmatic capabilities to the broadcast and digital radio space, iHeartMedia becomes a highly valued partner that is uniquely positioned to help companies drive optimal business outcomes.”
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over a billion downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 85 million registered users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and with its audio-centric adserving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory.
AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and publishers’ audio advertising platforms. The company is based in San Mateo, California with teams in Europe and Asia. For more information, visit us at www.AdsWizz.com
Liz Estrella, 650-576-8286