Connect in New Moments, and in New Ways.
From providing incentives for local merchants or incorporating weather, behavior, demographics or location, we enable you as an advertiser to connect with your audience in new moments, and in new ways. By integrating with digital audio publishers via our SDK, our new interactive audio ad formats enable you to target and engage your audience in more powerful and immersive ways.
“For us, this innovative form of advertisings offers an entirely new opportunity to interact directly with our users.”
Daniel Wurl, Head of Advertising & Communication, Das Örtliche
New Audio Ad Formats
Mix them to reach your marketing goals.
SHAKE ME™ INTERACTIVE AUDIO FORMAT
For an entirely new advertising experience.
With AdsWizz patent pending ShakeMe™ format, listeners are invited to shake or tap their phones in order to trigger an action while listening to an audio ad. When they shake the phone, this can trigger the action to download an app, open a website, place a call, download a coupon, and invite a voice command. Listeners are able to interact directly with the ad without unlocking their phone or even looking at their screens. Campaigns using this format have seen a much higher response rate than traditional mobile display advertising.
INTELLIGENT TARGETING FOR AUDIO
So each ad is that much more relevant.
With AdsWizz interactive audio formats, you can target ads based on weather conditions (warm weather activities, umbrella purchase, or cold weather clothing); or on location (including radius targeting, called “Point of Interest”) among other options such as behavioral, demographic, device or genre targeting. Ads can be delivered to encourage listeners to visit a location, based on where the listener hears the ad, which is especially important for businesses trying to reach local audiences through audio ads.
Personalize your creative experience.
With Dynamic Creatives you can customize the audio message based on listener data, i.e Location, Day Part, 1st party data, Weather, Platform. The audio creative can be personalized for each listener.
click image above to watch video
SECOND SCREEN FOR AUDIO
Double your impact and broaden your reach.
What we have developed at AdsWizz is simple and effective. While watching, hearing, or engaging with content on one device (for example a smartphone, tablet or laptop), additional contextual information and ads can be displayed on a companion device. AUDIO DSP (AUDIOMATIC) users can bid for a display opportunity related to the audio ad, which is then served on the device where the audio ad was heard, or to a device with an IP within the same household. This contextual placement has been shown to increase both brand awareness and interaction with the advertising.
Ad sequencing that enables you to tell your story.
It’s hard to tell a full story in a 30 second audio ad. Sequencing allows you to tell a complex story through multiple ads, gradually. Think of Games of Thrones, Harry Potter or Dallas. People love continuous storytelling that is built over time. With AdsWizz you can use different ads, placed sequentially in different ad breaks, and delivered one by one. You can start by gradually building brand awareness, and later it drive listeners to a call to action.
Shake Me™ creates a more natural, more intuitive interaction with the user than simply clicking on a banner. This is reflected in the success of the campaign.
Managing Director of SpotCom