Global Deal Leverages Lotame Data Management Platform
Across AdWave Audio Ad Marketplace
San Mateo, Calif., February 24, 2015 – AdsWizz, a leading technology provider of advertising solutions for the digital radio and audio industries, today announced a partnership with Lotame that will allow advertisers to target their audio messages based on audience demographics and/or behaviors.
The integration of the Lotame Data Management Platform with AdsWizz’s advertising platform will allow advertisers to target audio advertisements to Lotame-defined audience segments. The service will be available on a large portfolio of premium music services, broadcasters, and podcasters around the world through AdWave.
AdWave, the leading global audio ad marketplace and the largest in the US, has doubled the amount of premium audio inventory available to advertisers in the U.S. since the start of 2015. Top media companies around the world have chosen to join AdWave to make their audio ad inventory available to advertisers. Advertisers can place audio ads targeted to specific segments across AdWave’s collection of premium inventory. These advanced targeting capabilities will allow advertisers to have better return on their marketing budgets while publishers will benefit from an enhanced listener experience.
“AdsWizz is thrilled to partner with Lotame to provide demographic and behavioral targeting capabilities to advertisers,” said Alexis van de Wyer, CEO of AdsWIzz. “By combining the vast array of third party data connected through Lotame with the one-to-one targeting capabilities of our advertising platform, we will offer audio advertisers unmatched access to their target audiences.”
“AdsWizz has an established and proven technology platform in the audio advertising space making this an exciting partnership for Lotame,” said Kevin Kohn, Chief Revenue Officer of Lotame. “Together we’ll be able to offer brands an advanced suite of audio targeting capabilities, and will enable publishers to unlock even greater value from their existing stations.”
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.
Lotame is a data management platform that enables publishers, marketers and agencies to maximize the way they collect, unify, protect and activate audience data. Leveraging the industry’s most robust audience management engine, Lotame clients are able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we’re doing things that others haven’t thought of yet. For more information, visit: www.lotame.com.