Partnership Allows Mediascape Customers to Cohesively Schedule and Report On Both Over-the-Air and Streaming Ad Campaigns
San Mateo, Calif., May 13, 2014 – Responding to its customers’ requests for a tool that rolls up radio ad campaign management and reporting across all media types, Marketron partners with AdsWizz, a leading technology provider of advertising solutions for the digital radio and audio industries, to launch Mediascape Streaming, a new solution that provides campaign management capabilities for publishers’ online radio and audio properties.
Currently in beta tesing with a select group of Marketron customers, Mediascape Streaming uses AdsWizz’s technology to allow radio broadcasters to schedule and report on ad campaigns within their stations’ online streams, just as the Mediascape platform already lets them do with over-the-air campaigns. AdsWizz’s advanced audio ad serving capabilities have been integrated into Marketron’s market-leading Mediascape interface.
“When we decided to expand our offerings to include streaming, we carefully examined the audio ad platforms serving the online radio business,” said Tony Gaughan, CTO and SVP Products at Marketron. “We are delighted to partner with AdsWizz to bring a cohesive integrated solution for on-air and streaming ad campaigns to the market.”
Marketron is currently fielding requests to try out the service from many of their more than 7,000 customers. Mediascape Streaming is scheduled to exit beta and officially launch later this year.
“Having an industry leader like Marketron choose us as a partner is a wonderful validation of the efficacy of our technology,” said AdsWizz CEO Alexis van de Wyer. “We know the benefits AdsWizz offers when it comes to efficiently monetizing audiences of streaming radio. We’re truly excited to integrate those benefits into the top-notch platform Marketron offers with Mediascape.”
Marketron is the media industry’s leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone. The Marketron Mediascape platform is the only open architecture solution for the media industry, and effectively streamlines operational efficiencies through a web-based platform that is open for partner integrations.
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers