Freecaster.tv, the World’s largest video site for action sports LIVE and on-demand (VOD), exceeded 1 million absolute unique visitors* in March 2009, attracting new global advertising campaigns from Braun, Fox and Swatch in the process.
With no backing from venture capital, Freecaster.tv’s growth is fuelled solely by revenues generated from advertising and partnerships. A risky strategy in turbulent media-buying times, but one that appears to be paying off.
“We don’t want Freecaster.tv to be compared with the other mainstream online video sites out there because we never intended to compete with them. Ever since we launched in May 2004, we’ve been generating our revenues from in-video advertising. When moving to the Flash platform we trusted AdsWizz as our ad-serving solution because they integrated their service with an AS3 player before anyone else did, because they are compatible with solutions used by large advertisers, because it’s easy to manage our campaigns and because they are accountable and reliable “, declares Raymond Dulieu, founder and CEO of Freecaster.tv. “Our focus has always been to deliver only professional productions in action sports and music, and (since 2006) LIVE event coverage. Having Adswizz on our side gives us the confidence and credibility to approach large advertising accounts. Furthermore knowing that we deliver all booked ad sequences enables us to maximise our revenue potential.”
This philosophy won Freecaster.tv the Apple Design Award for “Best Quicktime content for Entertainment” 3 weeks after launch. It took media-buyers a little longer to recognise the value in the approach… but now Freecaster.tv finally appears to be gaining the attention it deserves from the advertising industry.
Braun, the World’s leading electrical foil shaver manufacturer, announced a campaign to present all the World Championship Motocross racing LIVE and exclusively on the Freecaster.tv platform in 2009. This covers both MX1 and MX2 categories and already attracted a LIVE audience in excess of 40,000 for the first race in Faenza, Italy.
Fox Racing Shox, producers of high performance suspension solutions for ATV, Mountain Biking, Motocross, Offroad and Snowmobile, will launch their campaign next week during the first round of the UCI Mountain Bike World Cup in Pietermaritzburg, South Africa. The campaign will continue throughout the entire 2009 mountain bike season.
Swatch, the innovative and iconic Swiss watch maker, will be advertising around all the UCI BMX races in 2009. This follows on from successful campaigns by the brand on Freecaster.tv during the snowboard and ski seasons.
Meanwhile, partnerships with the likes of T-Mobile and Red Bull continue to contribute to Freecaster’s success.
Viewership for LIVE events on Freecaster.tv looks set to grow, proving the relevance of webcasts for activities not catered for by TV. Despite the current crisis, Freecaster.tv could well see expansion due to the qualitative and targeted options it offers media buyers and the 3 year exclusivity it has negotiated for LIVE online coverage of the Motocross World Champs and Mountain Bike World Cups.
source: Google Analytics