Partnership Enables Aha Radio to Monetize Global Connected Car and Mobile User Base
CES 2014, LAS VEGAS –HARMAN today announced it will begin delivering targeted audio advertising to its users through a partnership between its Aha Radio and AdsWizz. A leading global technology provider of advertising solutions for the digital radio and audio industries, AdsWizz will be Aha Radio’s primary technology partner in enabling targeted audio advertising in vehicles and mobile phones through the Aha Radio app. This is the first time that the AdsWizz server-side Audio Injector for Streamers (AIS), built to be compatible with most of the market recognized streaming technologies, will be used in the vehicle audio advertising space.
Aha converts a wide range of Internet content, including social media updates and music, into radio stations that drivers can intuitively use and personalize according to their tastes and preferences. Those stations can then be accessed in their cars like AM or FM radio or on their smart phones through the Aha app.
The deal means Aha will be able to monetize its base of over 50 car models by 14 automakers including Acura, Chrysler, Ford, Honda, Mazda, Porsche, Scion, Subaru and Toyota. At the end of 2013, there were more than two million Aha-enabled vehicles on the road. The partnership will change how audio advertising works in the vehicle. Working with AdsWizz, Aha will test short and long-form messaging in a manner that is driver-appropriate and National Highway Traffic Safety Administration (NHTSA) compliant.
“At CES, HARMAN is showcasing a number of new solutions that upgrade, connect, or improve both the infotainment and audio experience for vehicles on the road today,” said David Slump, president, Automotive Services. “We decided to team up with AdsWizz because of its advanced targeting and audio content delivery capabilities. The Aha connected vehicle integrations require a unique set up and AdsWizz meets all our technological requirements beautifully.”
AdsWizz offers the world’s only global audio ad exchange as well as other services that make it possible for ad buyers to precisely target audiences based on listening device, location, registration data and context. For digital audio content providers like Aha, AdsWizz provides unique audience insight and targeting capabilities, as well as ad insertion and management technologies, to ensure that all possible inventory can be monetized optimally.
“It’s thrilling for us to partner with Aha,” said Don Albert, president of North America for AdsWizz. “We know that together we’re pioneering the connected car space, one of the most dynamic areas for today’s connected consumers. Aha can now open up a revenue stream from the amazing content they deliver, while still maintaining the highest quality experience for their users.”
AdsWizz is a leading global technology provider of solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.
About Aha Radio
Aha Radio is an interactive service of HARMAN that makes Web content as easy and safe to use as radio. Delivering an “interactive 4th band of radio” experience to over 2 million Aha-enabled vehicles, Aha Radio currently works with 14 automotive manufacturers and is offered in over 50 models of vehicles including Acura, Chrysler, Ford, Honda, Hyundai, Mazda, Porsche, Scion, Subaru and Toyota. Aha Radio is available in over 60 countries through 47 mobile app stores in North America, Europe, South Africa, South America and Australia. Visit us at www.aharadio.com.
HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 14,600 people across the Americas, Europe, and Asia and reported sales of $4.5 billion for the twelve months ended September 30, 2013. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. Please visit www.harman.com for more information.
*The number of stations available on Aha will vary based on country of use.
For More Information, contact:
Director, Corporate Communications
Karen Blondell for Aha
Ali Winkle for AdsWizz
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