First Podcast Publisher To Offer Programmatic Buying for French Market Uses AdsWizz Audio-centric SSP AudioMax as Platform for its Marketplace
San Mateo, CA and Paris, France – March 26, 2018 – NextRegie, a major podcast player in France, has partnered with AdsWizz, the leading technology provider of advertising solutions for the digital audio industry to make its podcast inventory available for programmatic buying. NextRegie will be using the AdsWizz audio-centric Supply Side Platform (SSP), AudioMax, along with AdsWizz ad trafficking and management solution, AudioServe, to power its solution. In addition, NextRegie will connect their French and international inventory to AdsWizz global premium audio marketplace, AdWave. NextRegie is the sales house of market leading French brands RMC and BFM Business, which provide news and talk content in the area of sports, leisure, and business.
“Programmatic buying is the wave of the future, and we are eager to move into the future with AdsWizz and make our premium podcast inventory available to advertisers,” said Pierre-Henry Medan, General Manager of NextRegie. “Podcast listening has been growing rapidly in France, Europe, and all over the world, and we are very excited to enable advertisers to communicate on our brands through this new format.”
Podcast listening is on the rise in Europe, and all over the world, with programmatic buying providing an opportunity for a targeted, dynamic, and relevant advertising experience for NextRegie podcast listeners. NextRegie premium brands include Eurosport, RMC Sport, and BFM Sport; BFM Business and 01net.com, and RMC Discovery and Number 23, with 15 million monthly listens on RMC alone.
“By being the first to make their podcast inventory available for programmatic buying in France, NextRegie has made an historic first step in moving the French market forward,” said Alexis van de Wyer, CEO of AdsWizz. “We are thrilled that they have selected AudioMax, our audio-centric SSP, for this strategic milestone for their podcast business.”
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and with its audio-centric adserving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory. AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and audio publishers. The company is based in San Mateo, California with an IT Development Center in Romania, and a presence in 39 countries. For more information, visit http://www.AdsWizz.com/.
NextRegie is the advertising agency of the independent media group NextRadioTV, and markets the advertising for RMC, BFM Business, BFMTV, BFM Paris, BFM Sport, RMC Discovery, N23, I24 News, SFR Sport, bfmtv.com and 01net.com.