ADSWIZZ

PODCAST TARGETING SUITE

Gain insight into podcast content.

Strengthen your podcast advertising.

 

ADSWIZZ

PODCAST TARGETING SUITE

Gain insight into podcast content.

Strengthen your podcast advertising.

FOR PODCASTERS

Make your content actionable for advertising with an array of targeting capabilities built specifically for podcasts. Offer unique podcast metrics like show/episode level and publication date targeting, as well as cutting edge transcription technology that unlocks your content to more advertisers all while ensuring brand safety.

FOR ADVERTISERS

Take the best of digital advertising and marry it with the unparalleled podcast opportunities. Reach your target audience and unlock new ones by leveraging a blend of traditional targeting parameters and cutting edge AI transcription that elevates your strategies and drives more sales.

AdsWizz Podcast Targeting Suite allows advertisers to target podcasts based on device type, time and date, geography, shows, episodes, and more. Our unique AI Transcription Technology goes beyond traditional targeting parameters to dive deeper into what makes podcasts so strong – their content.

Our podcast targeting segments powered by AI transcription technology allow advertisers to target or fend off specific content, ensuring brand safety at a granular level and a more contextual understanding of the content by unveiling unique patterns and eventually mood and sentiment.

FOR PODCASTERS

Make your content actionable for advertising with an array of targeting capabilities built specifically for podcasts. Offer unique podcast metrics like show/episode level and publication date targeting, as well as cutting edge transcription technology that unlocks your content to more advertisers all while ensuring brand safety.

FOR ADVERTISERS

Take the best of digital advertising and marry it with the unparalleled podcast opportunities. Reach your target audience and unlock new ones by leveraging a blend of traditional targeting parameters and cutting edge AI transcription that elevates your strategies and drives more sales.

AdsWizz Podcast Targeting Suite allows advertisers to target podcasts based on device type, time and date, geography, shows, episodes, and more. Our unique AI Transcription Technology goes beyond traditional targeting parameters to dive deeper into what makes podcasts so strong – their content.

Our podcast targeting segments powered by AI transcription technology allow advertisers to target or fend off specific content, ensuring brand safety at a granular level and a more contextual understanding of the content by unveiling unique patterns and eventually mood and sentiment.

PODCAST TARGETING SEGMENTS

*Powered by AdsWizz AI Transcription Technology

BRAND SAFETY AND SUSTAINABILITY*

Protection at a far more nuanced level than keyword-based solutions. In partnership with Comscore.

CONTEXTUAL AUDIENCES*

30k+ keywords dynamically mapped to an extensive list of behavioral segments for interest targeting vs. keyword targeting.

IAB SEGMENTS*

~400 high-level content segments arranged into two tiers: topics and keywords.

ITUNES CATEGORIES*

Apple Podcasts Categories and subcategories.

MEDIA TOPICS (IPTC)*

The International Press Telecommunications Council’s (IPTC) global standardized vocabulary for classifying media content by topic.

NEWS CODES (IPTC)*

The International Press Telecommunications Council’s (IPTC) global standardized coding for classifying media content. News codes are language agnostic.

TOPICS*

High-level descriptors for themes and topics used in the podcast content, even if they aren’t explicitly mentioned.

DOWNLOAD OR STREAMED

Enhanced seasonal or evergreen campaigns created through consumption type targeting.

PUBLICATION DATE

Controlled targeting down to the day to enhance campaigns like holiday promotions, or avoid sensitive time periods like political seasons.

SHOW AND EPISODE LEVEL

RSS Feed attributes to target by show name, show type and episode type.

*Powered by AdsWizz AI Transcription Technology

BRAND SAFETY AND SUSTAINABILITY*

Protection at a far more nuanced level than keyword-based solutions. In partnership with Comscore.

CONTEXTUAL AUDIENCES*

30k+ keywords dynamically mapped to an extensive list of behavioral segments for interest targeting vs. keyword targeting.

IAB SEGMENTS*

~400 high-level content segments arranged into two tiers: topics and keywords.

ITUNES CATEGORIES*

Apple Podcasts Categories and subcategories.

MEDIA TOPICS (IPTC)*

The International Press Telecommunications Council’s (IPTC) global standardized vocabulary for classifying media content by topic.

NEWS CODES (IPTC)*

The International Press Telecommunications Council’s (IPTC) global standardized coding for classifying media content. News codes are language agnostic.

TOPICS*

High-level descriptors for themes and topics used in the podcast content, even if they aren’t explicitly mentioned.

DOWNLOAD OR STREAMED

Enhanced seasonal or evergreen campaigns created through consumption type targeting. 

PUBLICATION DATE

Controlled targeting down to the day to enhance campaigns like holiday promotions, or avoid sensitive time periods like political seasons.

SHOW AND EPISODE LEVEL

RSS Feed attributes to target by show name, show type and episode type.

*Powered by AdsWizz AI Transcription Technology