PODSCRIBE

Gain insight into podcast content.

Strengthen your podcast advertising.

 

PODSCRIBE

Gain insight into podcast content.

Strengthen your podcast advertising.

PodScribe provides enhanced podcast targeting and creates brand safe inventory.

Through content analysis, PodScribe’s contextual targeting feature taps into multiple sources of content segments to include or exclude in targeting strategies. Contextual targeting lets ad buyers serve their ads only to podcast shows or episodes that have specific topics as a central theme. For example, by searching the topic “psychology”, this feature can return a list of segments from IAB categories, Media Topics, news codes, and so on – even if “psychology” isn’t included in the preset descriptions.

To ensure brand safety, AdsWizz and Comscore came together to create a first-to-market solution that gives publishers and advertisers a way to confidently buy and sell brand safe inventory. AdsWizz’s full text analysis of an episode combined with Comscore’s trusted content segments – such as weapons, negative news, and pandemic content – ensures ads are aligned to the content appropriately. Read more about the partnership here.

Agencies and buyers seeking to tap into the attractive podcast listening audience can use PodScribe to better target their campaigns via AdsWizz’s AudioMatic platform. Advertisers can also leverage the tech to reach podcast listeners at scale via PodWave, the AdsWizz podcast marketplace. Audio publishers using AdsWizz AudioServe to manage and traffic their campaigns can use PodScribe to better monetize their inventory and create richer, relevant listening experiences.

PodScribe provides enhanced podcast targeting and creates brand safe inventory.

Through content analysis, PodScribe’s contextual targeting feature taps into multiple sources of content segments to include or exclude in targeting strategies. Contextual targeting lets ad buyers serve their ads only to podcast shows or episodes that have specific topics as a central theme. For example, by searching the topic “psychology”, this feature can return a list of segments from IAB categories, Media Topics, news codes, and so on – even if “psychology” isn’t included in the preset descriptions.

To ensure brand safety, AdsWizz and Comscore came together to create a first-to-market solution that gives publishers and advertisers a way to confidently buy and sell brand safe inventory. AdsWizz’s full text analysis of an episode combined with Comscore’s trusted content segments – such as weapons, negative news, and pandemic content – ensures ads are aligned to the content appropriately. Read more about the partnership here.

Agencies and buyers seeking to tap into the attractive podcast listening audience can use PodScribe to better target their campaigns via AdsWizz’s AudioMatic platform. Advertisers can also leverage the tech to reach podcast listeners at scale via PodWave, the AdsWizz podcast marketplace. Audio publishers using AdsWizz AudioServe to manage and traffic their campaigns can use PodScribe to better monetize their inventory and create richer, relevant listening experiences.