PODSCRIBE

Get insight into podcast content

Speech-to-text transcription with brand safety from Comscore provides contextual targeting solution for podcasts for advertisers and publishers.

PODSCRIBE

PodScribe provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for publishers. The contextual targeting solution uses advanced speech-to-text transcription technology to offer insight into podcast content. To ensure brand safety, AdsWizz has partnered with Comscore, whose sophisticated page-level analysis, combined with PodScribe’s transcription capabilities, enables keyword targeting and avoidance and provides granular understanding of podcast content.

Agencies and buyers seeking to tap into the attractive podcast listening audience can use PodScribe to better target their campaigns via AdsWizz’s AudioMatic platform. Advertisers can also leverage the tech to reach podcast listeners at scale via PodWave, the AdsWizz podcast marketplace. Audio publishers using AdsWizz AudioServe to manage and traffic their campaigns can use PodScribe to better monetize their inventory.

PODSCRIBE

PodScribe provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for publishers. The contextual targeting solution uses advanced speech-to-text transcription technology to offer insight into podcast content. To ensure brand safety, AdsWizz has partnered with Comscore, whose sophisticated page-level analysis, combined with PodScribe’s transcription capabilities, enables keyword targeting and avoidance and provides granular understanding of podcast content.

Agencies and buyers seeking to tap into the attractive podcast listening audience can use PodScribe to better target their campaigns via AdsWizz’s AudioMatic platform. Advertisers can also leverage the tech to reach podcast listeners at scale via PodWave, the AdsWizz podcast marketplace. Audio publishers using AdsWizz AudioServe to manage and traffic their campaigns can use PodScribe to better monetize their inventory.

HOW IT WORKS

SPEECH-TO-TEXT TRANSCRIPTION

PodScribe converts audio to text to using best-in-breed transcription technology to provide insight into podcast content, making it more transparent for advertisers.

space

CONTEXTUAL TARGETING

PodScribe enables advertisers to target by keywords, interests, topics, and concepts for granular and contextual targeting, based on better understanding of podcast content that was not previously known.

HOW IT WORKS

SPEECH-TO-TEXT TRANSCRIPTION

PodScribe converts audio to text to using best-in-breed transcription technology to provide insight into podcast content, making it more transparent for advertisers.

space

CONTEXTUAL TARGETING

PodScribe enables advertisers to target by keywords, interests, topics, and concepts for granular and contextual targeting, based on better understanding of podcast content that was not previously known.

HOW YOU BENEFIT

BLACKLISTING

Easily identify topics like political debates, terrorism, adult content, and block the podcast from being delivered/downloaded again.

BRAND SAFETY

Comscore’s sophisticated page-level analysis, combined with PodScribe’s speech-to-text transcription, enables custom keyword targeting and avoidance.

ONE STOP SHOP

Advertisers that use AudioMatic and publishers that use AudioServe can easily take advantage of advanced targeting capabilities.

HOW YOU BENEFIT

BLACKLISTING

Easily identify topics like political debates, terrorism, adult content, and block the podcast from being delivered/downloaded again.

BRAND SAFETY

Comscore’s sophisticated page-level analysis, combined with PodScribe’s speech-to-text transcription, enables custom keyword targeting and avoidance.

ONE STOP SHOP

Advertisers that use AudioMatic and publishers that use AudioServe can easily take advantage of advanced targeting capabilities.