Google AdWords Reseller Program to Add a New Digital Advertising Platform for Clients
AdsWizz to Monetize Radio City’s Digital Audio Inventory by Using Programmatic Advertising
Mumbai, India, (June 12, 2018) – Radio City’s digital arm, radiocity.in has undertaken formidable steps to further strengthen its digital backbone by partnering with Google AdWords Premier Small & Medium Business Partner Program and AdsWizz, the leading technology provider of advertising solutions for the digital audio industry. The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams for Radio City. Partnership with AdsWizz will enable efficient monetization of Radio City’s web radio stations through programmatic buying of audio ad inventory.Radio City’s web platform, Radiocity.in, reaches over 30 million listeners each month through 52 online radio stations and 900 playlists, with almost 90% of users consuming audio content on mobile.
The strategic alliance with Google for the AdWords Reseller Program will help its customers expand their online consumer reach by amplifying their online visibility. AdsWizz will work with digital audio publishers and advertisers, helping them place their ads through programmatic buying. Radiocity.in runs an online ad inventory of over 10 million in India alone. This partnership will not only benefit Radio City to monetize its digital audio inventory but will also help AdsWizz gain exposure among the Indian audience.
Commenting on the occasion, Mr. Abraham Thomas, CEO,Radio Citysaid,“Online audio advertising has been consistently growing with the increasing popularity of online audio consumption.Radio City’s strategic alliances with two powerhouses of the digital advertising space will help us accelerate our digital first approach. The partnerships will drive synergies with our customers and enable digitalaudio advertising transactions to flow seamlessly between buyers and sellers. Our partnership with technology based services will also simplify and quicken the entire process of buying and selling ads, thereby benefiting all the stakeholders.”
Giving further insight into this development, COO – Digital Media of Jagran Prakashan Ltd, Rachna Kanwar added, “Recent trends across the globe have observed a rise in digital audio consumption and revenue growth. The revenues for audio streaming platforms have seen a growth of 37% last year in India. At Radio City, we’ve always believed in staying ahead of the curve, and this collaboration is another milestone in the journey of excellence for Radio City.”
Alexis van de Wyer, CEO of AdsWizz,said, “Programmatic ad buying allows buyers granular targeting based on consumer behavior such as music interests, purchase patterns and demographics. The programmatic space in India is significantly mature in terms of technology adoption. We are happy to partner with Radio City which has a commanding presence in the digital space and help them optimize their ad inventory. We hope that this partnership will go a long way in revolutionizing buying of ad space and create awareness around the benefits of programmatic advertising.”
India is one of the most promising markets for programmatic advertising as an increasing number of ad budgets move towards digital. In today’s highly mobile environment, advertisers are investing in innovative digital audio to engage listeners and amplify their reach. ‘Shake Me’ is one such innovative feature from AdsWizz enabled for Radio City app users. Using this format, advertisers can offer listeners value-added services in the form of locally relevant coupons, app downloads, navigation support and direction via Google Maps, boarding passes, or access to a live person via an automatically dialed phone call.
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and audio-centric ad serving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory. AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and audio publishers. The company is based in San Mateo, California with teams in Europe, Latin America and Asia. For more information, visit http://www.AdsWizz.com/
About Radio City 91.1FM:
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Radio City was the first FM radio broadcaster in India and brings with it over 16 years of expertise in the radio industry. Amongst the private radio stations, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.17% and 17.10% average listenership share respectively. (Source: TAM Data – Radio Audio Measurement, Markets: Mumbai and Bangalore TG: 12+ Day-part: Mon-Sun 12:00 AM-12:00 AM, Place: All; Period: from December 30, 2012 to January 21, 2017) and as on March 31, 2017, Radio City reached out to over 52.5 million listeners in 23 cities covered by AZ Research (Source: AZ Research Report).
Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase expands to Kanpur Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur and Madurai.
Radio City has spearheaded the evolution of FM radio programming by offering content that is unique and path-breaking. The network introduced humour and the concept of agony aunt on radio with Baber Sher and Love Guru respectively. It also initiated the Radio City Freedom Awards and provided a launch pad to budding singers with Radio City Super Singer, the first-of-its-kind radio talent show in India. Through its ‘Rag Mein Daude City’ philosophy, the network has adopted a local approach that resonates with the listeners while inculcating a sense of city pride and infusing local culture and flavour on-air. The network provides terrestrial programming along with 52 other web-stations, through its digital interface, www.radiocity.in.
Radio City has been featured consistently in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The network has repeatedly been called out as amongst the best in the media industry. In 2017, the company was included in the list for the 6th time.
For further details, log on to www.radiocity.in