Audio Marketer SpotCom’s Shell Car Wash Campaign on Rock Anntenne Delivered Nearly 4% of Listeners Engaging with the Ad — Well Above Industry Averages
SAN MATEO, CA (August 2, 2018) – AdsWizz innovative new audio ad format ShakeMe™enjoyed another successful campaign delivering very strong engagement results. Audio-marketing group SpotCom worked with GroupM to develop an innovative ShakeMe™campaign for Shell Car Wash, which ran on Rock Antenne, Germany’s leading digital audio streaming radio service, delivering an astonishing engagement rate of nearly 4%, ushering in new interactive audio ads in Germany for the automotive industry.
“We are always open to new media ideas, and are continually trying new digital solutions within our campaigns,” says André Humbert, Brand & Communications and Customer Journey Manager with Shell Germany. “We are very interested in radio as a medium, and for some time now we have had online audio in our media mix. The ShakeMe™technology fit perfectly in our car wash campaign with Shell, and we are extremely satisfied with the performance of the ShakeMe™campaign.”
As audio ad marketing is exploding with the growth of streaming music, podcasts, digital radio, and voice activated speakers, brands and agencies are increasingly seeking new and creative ways to engage with listeners during an ad audio ad, when listeners are often multi-tasking. AdsWizz’s ShakeMe™ invites users to shake their phone during the audio ad, which then takes a listener directly to an action to download an app, redeem a voucher, place a call, vote, get a boarding pass, find a location on a map, and more. There is no clicking, nor even the need to unlock their phone. Shell was seeking to optimize coupon downloads for 50% off a car wash. During the three week campaign, more than 400,000 audio impressions were delivered, resulting in 15,782 shakes, a 3.95% interaction rate — well above industry averages for engagement with mobile or audio ads.
“We are happy about the successful launch of the interactive audio advertising ShakeMe™and the positive feedback we have received from the market,” said Thomas Kanschat, Managing Director of SpotCom. “Our goal is always for our customers to develop new products that help them meet their goals, and with ShakeMe™we have succeeded. I am proud of the campaign and we are thrilled with market response and new requests we see.”
In the past year, AdsWizz has run a number of successful ShakeMe™campaigns with innovative agencies and publishers all over the world, including SpotCom in Germany, driving app downloadswith the largest address book directory Das Ortliche; talkSPORT in the UK, promoting Smarkets app downloads; and iHeart running ShakeMe™campaigns with the Australia Radio Network (ARN) in Australia. AdsWizz is uniquely positioned to deliver this innovation. Its end-to-end digital audio ad platform provides solutions for both agencies, with its audio-centric DSP AudioMatic, and audio publishers, with its dynamic ad serving solution and its audio-first SSP, AudioMax. AdsWizz focuses only on audio ad solutions, and is the underlying technology powering nearly all of the audio publishers around the world. To deliver formats like ShakeMe™, AdsWizz audio publishers deploy tech in the form of an SDK to enable the unique user interaction.
“We continue to be dedicated to creating and supporting innovative technologies for digital audio advertisers all over the world,” stated Alexis van de Wyer, CEO of AdsWizz. “This is just one of the many innovations we are continuing to bring to market.”
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world.
The audio marketer SpotCom is part of ANTENNE BAYERN and marketed alongside Germany’s most successful private radio station ANTENNA BAYERN, the national rock station ROCK ANTENNE, as well as the Baden-Württembergischen Range transmitter antenna 1. With world firsts like ShakeMe™, the first interactive audio advertising, SpotCom provides for innovations in the audio advertising market.