With all this innovation, where should advertisers focus, what trends are shaping digital audio, and how can brands make the most of it?

To answer these questions, I sat down with Garrison Dua, VP of Demand at AdsWizz, to explore how advancements in audio adtech are transforming the industry and what advertisers should expect in the near future. 

Programmatic Audio Delivers Scale, Efficiency, and Personalization

How has programmatic audio advertising evolved, and what role does AdsWizz play in this transformation?

Garrison: Programmatic audio has grown exponentially, enabling advertisers to scale and optimize campaigns in real time. By leveraging automation, dynamic ad insertion (DAI), and host-read ads, brands can reach audiences in more engaging and efficient ways.

 

Additionally, advancements in AI-driven targeting and real-time bidding have further empowered advertisers to fine-tune messaging and maximize ROI. With increased personalization and seamless cross-platform integration, programmatic audio has become a vital part of any digital strategy aimed at connecting with today’s audiences.

Contextual and Privacy-First Targeting Are Redefining Relevance

What trends in audience targeting are shaping the future of audio advertising?

Garrison: We’re seeing a major shift toward first-party data and contextual targeting. At AdsWizz, 60% of our targeting dimensions are contextual, allowing advertisers to reach listeners based on mood, location, and even weather. This kind of hyper-relevant messaging enhances engagement while maintaining consumer trust.

 

Advancements in AI-driven contextual analysis are refining targeting precision, ensuring ads are both relevant and timed for maximum impact. As third-party cookies disappear, brands are turning to these advanced methods to engage consumers in a more meaningful, compliant way.

 

As brands navigate this terrain, they’re rethinking not just who they reach, but how they say it and when it hits. Dynamic creative optimization (DCO) and Synthetic Voice are reshaping audio advertising, allowing real-time testing of variations in tone, length, and calls to action. Combined with real-time inventory data from custom DSP dashboards, this agile, data-driven approach accelerates testing, cuts costs, and confirms audio as a high-performing channel.

Anonymized Data and Predictive Audiences Enable Safe Personalization

With privacy regulations tightening, how is AdsWizz ensuring advertisers can still deliver personalized campaigns?

Garrison: Privacy is a top priority. AdsWizz enables brands to maintain personalization without compromising user trust by leveraging anonymized data and predictive audiences. Through partnerships with behavioral intelligence firms, anonymized data helps predict audience demographics and preferences while ensuring personal information is never collected.

 

Comscore Predictive Audiences technology uses AI-driven models to segment and engage users in a privacy-safe manner, replacing traditional identifiers with data-backed insights.

 

To future-proof audience targeting, AdsWizz integrates with UID2 and ID5, ensuring advertisers can continue reaching their audiences in a cookieless world. Additionally, data clean rooms are providing a secure way to analyze and activate insights while maintaining transparency and compliance with privacy regulations.

Omnichannel Audio Is Breaking the Screen Barrier

How is the integration of audio with video and social media changing the digital advertising landscape?

Garrison: The lines between audio, video, and social media are blurring. Podcasts are often consumed on video platforms, and we’re seeing brands lean into this shift. By combining interactive audio ads with dynamic video placements, advertisers can create truly omnichannel experiences. Tools like second-screen retargeting and AudioPixel help unify these touchpoints—driving measurable outcomes, maintaining user privacy, and delivering personalized engagement across every screen.

AI, Automation, and Open Ecosystems Are Leading the Way

What’s next for AdsWizz and the broader audio adtech industry in 2025 and beyond?

Garrison Dua: Automation and AI will continue to drive efficiency, making campaigns smarter and more responsive. Programmatic podcast advertising is set to explode, and open ecosystems will gain traction over walled gardens. At AdsWizz, we’re focused on helping advertisers and publishers stay ahead of these shifts with cutting-edge tools that maximize engagement, brand safety, and monetization opportunities.

The Future of Audio Advertising: Smarter, More Personalized, and Already Here

After talking with Garrison, it’s clear that audio advertising is entering a new era, driven by automation, personalization, and seamless omnichannel integration. Brands that embrace programmatic innovation and privacy-first solutions will be the ones capturing audience attention in the most meaningful ways. With AdsWizz leading the charge, the future of digital audio isn’t just promising; it is already here.

Want to Dive Deeper into the Future of Audio Adtech? 

• Ready to collaborate on your next campaign? Let’s connect!
• Want to dive deeper into audio adtech? Download The State of Audio Adtech Report 2025 for the latest insights and innovations shaping digital audio.

by Daniel Einhorn, Senior Manager, Content Marketing

The post How to Win in the New Era of Digital Audio Advertising appeared first on AdsWizz.

Adtech Unplugged: Straight from the AdsWizz Product Experts

The AdsWizz product experts panel—Molly Ponzo, VP, Ad Product; Franz Bernstein, VP, Ad Product; Jerome Camerlynck, Director, Ad Product; and Rob Quintiliani, Senior Director, Ad Product—shared their strategic vision for ad product development. They stressed customer-centric approaches, scalable solutions, AI innovation, and transparent collaboration with publishers.

• Customer-driven development that ensures products genuinely solve real customer problems, driving higher adoption and satisfaction.
• Balance and scalability enable AdsWizz to effectively serve diverse publisher needs efficiently, reducing custom work and speeding up delivery.
• Ad quality improvements through AI, transcription, and synthetic voice technology, enhancing ad relevance and listener experience while reducing manual work and ensuring brand safety.
• Publisher collaboration continuously integrates real-time publisher feedback into product development, builds stronger partnerships, and ensure relevant and impactful innovations.

“At its core, our job is to make sure that we build the right capabilities, the right tools for all of you to monetize and grow your businesses—connecting really the dots between the right ads for the right users at the right time.” –Franz Bernstein

Proving Audio’s Worth: Making Media Models Work for Audio

Joe Macarak, Director of Measurement Partnerships at SiriusXM, discussed mmm media mix modeling (MMM) in audio. He highlighted data integration challenges that undervalue audio, stressing a shift to agile modeling for accurate measurement. He emphasized collaboration to improve data quality and ensure fair valuation.

• Challenges with current MMM: Audio is often undervalued due to simplistic models and limited data.
• Shift to agile modeling: Evolving from basic MMM (“bad”) to agile (“better”) and holistic market mix modeling (“best”).
• Granular data is essential: Daily impression-level data improves accuracy and ensures fair budget allocation.
• Industry-wide collaboration: Partnering with modeling firms and groups like IAB helps standardize data delivery and elevate audio’s role.
• Advocacy and education: Educating clients and agencies on audio’s long-term brand impact beyond short-term ROI.

“The quality of data we feed into MMM models today will define audio’s future. If we deliver better, more precise data, we shift from being undervalued to getting our fair share of investment.”

Getting Audio & Podcasts on the Media Plan

Joe then welcomed Matt Shapo, Director of Digital Audio and Video at IAB, to the stage to discuss the impact of MMM on audio ads. Together, they emphasized the need for better data, cross-channel collaboration, and advertiser education to enhance audio’s representation. They highlighted how outdated measurement methods contribute to underinvestment and explained how emerging technology and strategic partnerships are driving more accurate measurement and increased ad spend.

• Industry collaboration: An IAB working group was created to align audio with MMM frameworks and ensure fair measurement. 
• Underinvestment in audio: Many advertisers assume audio is hard to measure, leading to lower budget allocations despite its effectiveness. 
• Data quality and measurement gaps: Audio often gets grouped incorrectly with other media, misrepresenting its impact and ROI. 
• Refining education: The conversation around MMM must evolve from general measurement education to technical data accuracy and integration. 

“The new frontier is making sure that the inputs are right. It’s no longer just about proving audio’s value—it’s about ensuring audio is properly measured so we can unlock its full potential.” –Matt Shapo

Customer First: Driving Engagement, Value, and Satisfaction

Kate Vitt, Vice President of Product Operations & Customer Success at AdsWizz, and Mircea Jianu, Senior Director of Global Customer Support, wrapped up the event with a session on customer success strategies aimed at boosting engagement, value, and satisfaction. They emphasized investments in support infrastructure, proactive engagement, tailored solutions, and data-driven insights to enhance service quality.

• Comprehensive support model: The AdsWizz team has built a 360-degree customer support structure integrating technical account managers, solution engineers, programmatic operations, and audience data teams to provide specialized assistance. 
• Expanding customer education & knowledge resources: The knowledge base has been expanded in the past year, and engagement nearly doubled, ensuring customers have on-demand access to best practices and troubleshooting. 
• Leveraging net promoter score (NPS) for continuous improvement: Feedback from NPS surveys directly shapes priorities, including platform updates, support enhancements, and summit content. 
• Proactive & tailored customer success approach: Customers receive more customized support, including product managers and support teams joining QBRs, ensuring a more strategic and personalized experience. 
• Enhancing product usability & support tools: The team is reimagining every customer touchpoint from onboarding to troubleshooting, integrating real-time assistance and automation tools to streamline issue resolution. 

“Customer success is built on strong partnerships and excellent products that truly meet market needs. We’re committed to evolving alongside you, ensuring every interaction adds value to your business.” –Kate Vitt

Next Steps: Get Involved and Stay Ahead!

The AdsWizz Global Publisher Summit highlighted the transformative power of digital audio in modern advertising. From breakthroughs in programmatic technology to innovations in podcast monetization, the audio landscape continues its meteoric climb. Leading this evolution, AdsWizz continues to empower publishers to drive the future of audio—bolder, smarter, and more influential than ever.

Want to maximize your digital audio monetization? Contact us to explore the latest innovations.

The post AdsWizz Global Publisher Summit Recap Day 2 appeared first on AdsWizz.