Revolutionary new ShakeMe™ technology enables seamless integration between audio and digital media for greater commercial opportunities.
Betting exchange Smarkets will be the first British advertiser to use the interactive ad format on talkSPORT.
London, UK – July 3, 2018 — talkSPORT, the world’s biggest radio sports station, has teamed up with digital audio adtech company AdsWizz, employing its ShakeMe™ technology to create a UK radio first.
ShakeMe™, the new interactive audio ad format developed by AdsWizz, enables people to seamlessly migrate from audio listening to a digital platform with a simple shake of their phone to trigger a call to action. When they hear an ad, a listener is invited to shake or tap their phone to download an app, get retailer coupons, open a website, or place a call – all without clicking on an ad or even unlocking their mobile device.
“We’re delighted to have teamed up with AdsWizz,” said David Wilcox, National Sales Director for Wireless Group. “Their innovative ShakeMe™ product is the next generation in audio advertising and means that talkSPORT can help advertisers to reach their key audiences in more engaging and immersive ways, including using behavioural data like mood or geo-targeting.”
Smarkets, the UK-based peer-to-peer betting exchange, is one of Europe’s fastest growing technology companies and will be talkSPORT’s first advertiser to use the audio tech, with advertising sold on an impression (CPM) basis. For the Smarkets campaign, the audio ad format works by providing listeners with a call to action at the end of the ad, inviting them to shake their phone to download the Smarkets app directly to their device.
“We’re thrilled that talkSPORT is leveraging our ShakeMe™ technology to provide a more engaging and interactive experience for listeners, and create more effective and innovative opportunities for their advertisers,” added Alexis van de Wyer, CEO ofAdsWizz. “As we see audio advertising adoption explode in major markets all over the world, we are committed to accelerating our innovation with new and engaging audio experiences.”
The audio ad campaign for Smarkets is live on talkSPORT and is available across iOS and Android devices.
Notes to Editors
For more information please contact Wireless Press Office on 0207 782 1010 or firstname.lastname@example.org.
talkSPORT is the world’s biggest sports radio station and is global audio partner of the Premier League. The station is an official broadcaster in the United Kingdom of the FIFA World Cup, the FA Cup, England football internationals and the EFL and recently announced that it has secured rights to forthcoming England away cricket tours of Sri Lanka and the West Indies.
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world.
Launched in 2010, Smarkets is one of the world’s leading betting exchanges that makes trading on events secure, efficient and exciting. Headquartered in London, the company was founded by a team of finance and software engineering professionals and is backed by Passion Capital and Deutsche Telekom. The Smarkets exchange has processed over £5 billion worth of transactions for customers across the company’s licensed and regulated markets. The Smarkets group comprises of Smarkets Limited, a software development company, Smarkets Malta, operator of the Smarkets betting exchange, and Hanson Applied Sciences, a liquidity provider. For more information, visit http://www.smarkets.com, http://www.smarketshq.com.