Deezer Will Participate in AdWave, AdsWizz’s Global Audio Ad Exchange
San Mateo, CA and Las Vegas, NV, April 03, 2014 –The leading music-subscription service outside the United States just inked a deal with AdsWizz, a leading technology provider of advertising solutions for the digital radio and audio industries, so it can easily and efficiently monetize its growing global audience.
In advance of the upcoming RAIN Summit West and NAB Show® in Las Vegas, AdsWizz announced that Deezer has joined its growing global roster.
Under terms of the deal, Deezer will participate in AdWave, AdsWizz’s global audio ad exchange, allowing it to receive audio ads from advertising agencies and networks around the world. Advertisers will be able to deliver targeted ads tailored to listeners’ locations, listening devices, demographic categories, and other profile elements.
With plans to launch in the U.S. later this year, Deezer boasts more than 16 million unique users and 5 million paid subscribers. Its library contains more than 30 million tracks.
“Deezer enjoys an enormous, expanding global audience,” said Alexis van de Wyer, AdsWizz CEO. “It’s exciting for us to help Deezer monetize its worldwide listenership while adding global scale to our growing international AdWave exchange.”
Deezer’s AdWave participation will initially extend to Austria, Germany, the United Kingdom, Spain, Switzerland and the Netherlands, eventually rolling out in all countries in which it operates other than France. The deal is non exclusive.
“AdsWizz provides us with a monetization solution we simply couldn’t find elsewhere,” said Tristan Rachline, Deezer Head of Ad Sales. “With AdWave, we can tap into sources of demand around the world, and easily target advertising to individual listeners no matter where they live, creating an optimal experience for our audience and for advertisers.”
AdsWizz also provides accurate reporting of impressions, engagement and post-listening behaviors, allowing ad buyers to better optimize their campaigns and broadcasters to better understand their audiences. This means more relevant ads for listeners and a higher return on investment for broadcasters.
Deezer delivers an exciting, broad and truly global music experience across more than 180 countries. With 5 million paying subscribers and more than 100 million shareable playlists, Deezer allows fans to enjoy music unconstrained by any of the barriers of the past, providing unlimited access to a catalogue of 30 million tracks, instantly available on any device – PC, laptop, tablet, smartphone, wireless home speakers, in-car audio, smart TVs and Xbox.
Deezer’s mantra is music discovery, helping fans rediscover the joy of finding and sharing fantastic new music through specially selected editorial recommendations for every single market in which it is present.
With an international partnership with Facebook and strategic telecoms partnerships with Orange, Everything Everywhere and Telenor, amongst many others, Deezer is committed to bringing music to new audiences worldwide.
Check us out on http://www.deezer.com or @Deezer.
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.