We believe that a rising tide lifts all boats.
If you’ve heard an ad while streaming music or listening to a podcast, chances are high that you’ve been exposed to our technology. Since our inception in 2008, we have built an agnostic technology platform that enables audio publishers, of any size, to monetize their content and connect with advertisers, of any size, to bring listeners a relevant and positive ad experience.
In early 2010, we developed the first ever solution to serve one-to-one targeted ads to online radio listeners in a unique, new way through server-side ad-insertion, and the company immediately began growing fast to meet the new demand.
We added an audio analytics component through the acquisition of WebMediaStats in 2011, and began growing quickly in Europe. We successfully launched a global digital audio marketplace in 2012, and kicked off the first-ever dynamic ad insertion trials for podcasts. In 2013, after more global publishers adopted our digital audio advertising platform, we further strengthened our footprint in Europe.
We continued building out our full stack digital audio programmatic offering with our ad management and trafficking solution, AudioServe, in 2014, and our audio-centric SSP, AudioMax, in 2015.
In 2016, we consolidated our podcast ad serving infrastructure with the first-ever programmatic podcast marketplace and introduced AudioMatic, our audio-centric DSP, optimized for podcasts. Then, in 2017, we began to move beyond traditional ad publishing with innovative audio formats such as ShakeMe™, to help advertisers better engage with audiences. We also worked with major agencies and publishers to introduce audio advertising on smart speakers.
AdsWizz Historical Timeline
Today, we continue to add major publishers, music services, podcast platforms, digital agencies, and trading desks to the growing list of customers whom we collaborate with closely.
Our partners rely on our technology platform to power their next generation digital audio advertising experiences.
We know that businesses don’t build themselves. People build businesses, and we take pride in our brilliant, diverse, and international team.
We are always seeking motivated and talented people who are eager to join us on our journey to disrupt digital audio and have fun doing it.
Read our latest news and announcements.
Data strongly emphasizes how emotional connections significantly impact customer loyalty and advocacy; as per a 2019 survey conducted by Motista, customers who share an emotional bond with a brand exhibit a threefold increase in lifetime value and a 71% higher likelihood of recommending that brand to others. Similarly, Kantar found a strong correlation between enjoying...
Picture this scenario: A surprise bonus episode throws a publisher into a flurry as they prepare to book new advertising campaigns for their podcast series. Concerned about their ad inventory misaligning with the future traffic data, they turn to AdsWizz’s Inventory Forecast Manual Adjustments. With a few clicks, the publisher seamlessly adjusts their total inventory,...
At Podcast Movement 2023, Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, sat down with Justine Benjamin, Head of Global Marketing at AdsWizz and Simplecast, to discuss the business of podcasting. Hailing from Toronto, Canada, Matt plays a pivotal function in the Canadian marketplace. He oversees a diverse podcast portfolio,...
At Podcast Movement 2023, Gretchen Smith, Vice President of Media at Ad Results Media, sat down with Justine Benjamin, Head of Global Marketing at AdsWizz and Simplecast, to discuss the business of podcast advertising. A Texan by Birth. A Podcast Enthusiast by Choice Gretchen Smith has an unwavering passion for podcast advertising and its remarkable ability to forge...