Market Operator Console – An Overview
by Jérôme Camerlynck, Director of Product Management at AdsWizz Being a Market Operator has benefits but comes with significant responsibility, especially when working with publishers of different sizes, custom agreements, and margins. As a reseller, it is crucial to have access to tools that enable increased visibility and manage your contracts with publishers to obtain...
SOUNDCLOUD EXTENDS ADVERTISING RELATIONSHIP WITH SXM MEDIA, RENEWING EXCLUSIVE SALES AGREEMENT WITH PANDORA
SXM Media, the combined sales group of SiriusXM, to continue to represent SoundCloud in the sale of U.S. advertising January 31, 2023, NEW YORK, NY — SoundCloud and Pandora today announced the renewal of their advertising sales agreement. SXM Media, the combined sales group of SiriusXM, will continue to serve as the exclusive advertising representative for...
How programmatic audio advertising is enhancing the radio experience
Justine Benjamin, Head of Global Marketing at AdsWizz delves into the benefits of programmatic audio advertising, its current state, and its potential to shape the future of radio advertising. On May 13th 1897, Guglielmo Marconi changed the world forever. Marconi arrived in Somerset looking to experiment with what he called “telegraphy without wires”. After a few...
The Upside of Digital Audio Advertising in a Downturn
By Ian Murphy, Business Development at AudioGO, AdsWizz We’ve all heard about the ‘organic’ ways of scaling back your marketing in a downturn, like overloading your social media or cleaning up your website. And there’s no doubt these actions are helpful; it’s just that most businesses can’t get by on these tactics alone. Paid advertising will always...
