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targeting weather using audio

How to Take Advantage of Weather Targeting in Audio

Weather targeting in advertising increases the relevancy of an ad based on the environment of the listener. Advertisers can contextualize ads and engage listeners based on local temperatures and forecasted weather conditions. Nowadays, weather targeting has become highly sophisticated, with programmatic audio advertising enabling advertisers to target listeners based on all kind of conditions.

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Digital Audio: New Era, New Formats

No medium in the world is quite like audio. You can’t just remove the picture from a video and call it audio — it’s a different experience. And it’s the only medium you can consume in such a variety of contexts, even while you’re doing something else. This is what makes audio so special, and…

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Third Party Impressions Tracking: All You Need to Know

Third-party tracking can be a great way of measuring ad metrics and providing details about user interaction with creatives using a 3rd party vendor.  However many of these solutions have been developed by ad-tech vendors providing display ad tracking.  This means that although their solutions may work smoothly for display, unfortunately they may not work for audio ads.…

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