From the steady increase of monthly podcast listeners to the 48% increase in ad revenue year-over-year –– podcasts are one of the biggest growth opportunities for publishers and advertisers. As long time supporters of this valuable and engaging platform, we continue to invest in our podcast tech. With that, we’re excited to announce a slew of enhanced features available on our publisher and advertiser platforms.
Digital audio listening is on the rise. Take a deep dive into digital audio advertising in this interview with VP of Marketing for AdsWizz, Kate Gerwe.
Q&A with Comscore and AdsWizz Co-Founder & CTO, Bruno Nieuwenhuys: With more than 67 million Americans listening to podcasts on a weekly basis*, podcasts represent one of the fastest growing channels within advertising, and rightly so. Podcasts listeners are educated, wealthy and engaged with timely, world events and topics.
AdsWizz partners closely with agencies, advertisers and audio publishers, and from our unique vantage point, we’ve observed important trends and gleaned key insights around how listener behaviors are evolving during the pandemic. This blog identifies the trends and opportunities AdsWizz sees that can help brands form a more meaningful connection with audiences during this ‘new normal.’
We’re thrilled to share that AdsWizz and OMGP UK have been honored with The Drum 2020 Digital Advertising Award for the Most Effective Programmatic Media Partnership! This award rewards the best in the programmatic and ad-tech industry, and we were selected over Google, The Trade Desk, Accenture and other outstanding nominees. OMGP UK and AdsWizz have been working closely together for over 4 years, running hundreds of ground breaking campaigns.
Over the past few years, podcasts have exploded in accessibility and popularity, providing the public with an endless stream of listening options. And as we continue to hunker down in our homes, everyone is spending even more time consuming media, including podcasts. Listening to podcasts has increased during the pandemic — by as much as 30%, depending on the type of content. As the demand for podcasts has increased, so too has ad spend, which is expected to hit over $1 billion next year, according to research firm IAB.
Most people don’t ask, “What’s a podcast?” anymore … instead they ask, “What podcasts are you listening to right now?” It’s a sign of the times and the growing prominence of long-form talk radio. Bursting onto the scene in a big way in 2014 with Sarah Koenig’s addictive podcast Serial, this form of media is growing exponentially.
San Mateo, CA (December 18, 2019)
After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud prevention in the advertising industry, and it reassures buyers that Pandora is following anti-fraud best practices to combat fraudulent, invalid traffic and promote greater transparency in the advertising supply chain. The TAG Certified Against Fraud Program was launched in May 2016. Read more…
We are thrilled to share that we were honored with not one, but three top awards at The Drum Digital Advertising Awards and Digiday Technology Awards galas held in New York on November 13 and 14 respectively. These awards reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry. We’re proud to be recognized alongside 20th Century Fox, PMG, Old Navy, Salesforce, Twitch and many other outstanding recipients.
Explore new ways to measure the impact of digital audio advertising with AdsWizz. Understanding what drives your consumer’s purchases across different advertising channels can be both an art and a science. We’re working hard to make sure it’s also well within your reach.
Explore new ways to measure the impact of digital audio advertising with AdsWizz. Understanding what drives your consumer’s purchases across different advertising channels can be both an art and a science. We’re working hard to make sure it’s also well within your reach.
Earlier this quarter we introduced a new service, AudioGO, in public beta. AudioGO is a self-serve audio ad platform that makes it easy for small businesses and agencies to directly buy audio advertising on premium audio services like Pandora and other premium publishers.
AdExchanger hosted its first-ever AdExchanger Awards in San Francisco this week at Programmatic I/O, and we are honored to have won in the category of Best Publisher-Side Technology for our complete audio monetization platform, which includes our Dynamic Ad Insertion Suite; our audio ad serving solution, AudioServe; and our audio-first SPP, AudioMax. The award honored AdsWizz for “Fueling the Growth of Audio”, highlighting that “publishers need technology companies that drive direct revenue, and turn visitors into loyal and more valuable audiences.” AdsWizz, along with the other finalists, were recognized for our ability to “excel in helping publishers build stronger and more sustainable businesses.”
AdExchanger recently announced the finalists for their first-ever AdExchanger Awards and we are delighted to count ourselves among the contenders times two. We are a finalist in the cateogory of Best Publisher-Side Technology for our for our complete audio monetization platform, including our dynamic ad insertion solution, our audio ad serving solution, AudioServe, and our audio-first SPP, AudioMax. We are also a finalist in the category for Best Use of Programmatic in a Marketing Campaign for our campaign with SkySection promoting Mercedes Benz that leveraged our Audiomatic platform, and used Dynamic Creative Optimization and Point of Interest targeting.
In this new era of audio, digital audio advertising is poised for massive growth. The future of advertising is digital — personalized, targeted, and available in unique, innovative formats that can be delivered at scale thanks to programmatic buying. READ MORE.
Weather targeting in advertising increases the relevancy of an ad based on the environment of the listener. Advertisers can contextualize ads and engage listeners based on local temperatures and forecasted weather conditions. Nowadays, weather targeting has become highly sophisticated, with programmatic audio advertising enabling advertisers to target listeners.
When Digiday announced the finalists for their 2018 Awards, we were thrilled to see that AdsWizz made the cut for not one, but two, categories: Best Use of Mobile and Best Publishing Platform.
No medium in the world is quite like audio. You can’t just remove the picture from a video and call it audio — it’s a different experience. And it’s the only medium you can consume in such a variety of contexts, even while you’re doing something else. This is what makes audio so special, and it’s a big reason why we’re becoming an audio-first society. Read more…
Third-party tracking can be a great way of measuring ad metrics and providing details about user interaction with creatives using a 3rd party vendor. However many of these solutions have been developed by ad-tech vendors providing display ad tracking. This means that although their solutions may work smoothly for display, unfortunately they may not work for audio ads.…
Podcast listening is becoming mainstream. Over 67 million Americans listen to a podcast on a monthly basis — 80 percent of whom listen all to most or all of the episode. Europe is seeing similar growth: in the UK, 61 percent of adults listen to podcasts regularly. What’s behind this growth? Is it really…
We’re excited to share that AdsWizz has been awarded the “Best Overall Technology for Programmatic Trading” at the DRUM Digital Trading Awards on May 31 in London, where the best of ad tech gathered to honor the most innovative solutions in the industry. In naming a winner, the panel of judges sought to find…
Today, I am thrilled to announce that we will be joining forces with Pandora, the pioneer in streaming music, and the largest digital audio publisher in the US. The combination of AdsWizz talent and technology with Pandora’s audience and resources will enable us to realize our full potential and purpose in connecting the world’s digital…