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The latest thoughts and ideas from the people at AdsWizz.

AdExchanger Awards Finalist

AdsWizz Named as Finalist for Inaugural AdExchanger Awards

AdExchanger recently announced the finalists for their first-ever AdExchanger Awards and we are delighted to count ourselves among the contenders times two. We are a finalist in the cateogory of Best Publisher-Side Technology for our for our complete audio monetization platform, including our dynamic ad insertion solution, our audio ad serving solution, AudioServe, and our audio-first SPP, AudioMax. We are also a finalist in the category for Best Use of Programmatic in a Marketing Campaign for our campaign with SkySection promoting Mercedes Benz that leveraged our Audiomatic platform, and used Dynamic Creative Optimization and Point of Interest targeting.

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targeting weather using audio

How to Take Advantage of Weather Targeting in Audio

Weather targeting in advertising increases the relevancy of an ad based on the environment of the listener. Advertisers can contextualize ads and engage listeners based on local temperatures and forecasted weather conditions. Nowadays, weather targeting has become highly sophisticated, with programmatic audio advertising enabling advertisers to target listeners.

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Digital Audio: New Era, New Formats

No medium in the world is quite like audio. You can’t just remove the picture from a video and call it audio — it’s a different experience. And it’s the only medium you can consume in such a variety of contexts, even while you’re doing something else. This is what makes audio so special, and it’s a big reason why we’re becoming an audio-first society. Read more…

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Third Party Impressions Tracking: All You Need to Know

Third-party tracking can be a great way of measuring ad metrics and providing details about user interaction with creatives using a 3rd party vendor.  However many of these solutions have been developed by ad-tech vendors providing display ad tracking.  This means that although their solutions may work smoothly for display, unfortunately they may not work for audio ads.…

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