Weather targeting in advertising increases the relevancy of an ad based on the environment of the listener. Advertisers can contextualize ads and engage listeners based on local temperatures and forecasted weather conditions. Nowadays, weather targeting has become highly sophisticated, with programmatic audio advertising enabling advertisers to target listeners based on all kind of conditions.
Digiday Awards: And the winner is … audio! When Digiday announced the finalists for their 2018 Awards, we were thrilled to see that AdsWizz made the cut for not one, but two, categories: Best Use of Mobile, for our ShakeMe™ audio ad format, and Best Publishing Platform, for our dynamic ad insertion, our audio ad…
No medium in the world is quite like audio. You can’t just remove the picture from a video and call it audio — it’s a different experience. And it’s the only medium you can consume in such a variety of contexts, even while you’re doing something else. This is what makes audio so special, and…
Third-party tracking can be a great way of measuring ad metrics and providing details about user interaction with creatives using a 3rd party vendor. However many of these solutions have been developed by ad-tech vendors providing display ad tracking. This means that although their solutions may work smoothly for display, unfortunately they may not work for audio ads.…
Podcast listening is becoming mainstream. Over 67 million Americans listen to a podcast on a monthly basis — 80 percent of whom listen all to most or all of the episode. Europe is seeing similar growth: in the UK, 61 percent of adults listen to podcasts regularly. What’s behind this growth? Is it really…
We’re excited to share that AdsWizz has been awarded the “Best Overall Technology for Programmatic Trading” at the DRUM Digital Trading Awards on May 31 in London, where the best of ad tech gathered to honor the most innovative solutions in the industry. In naming a winner, the panel of judges sought to find…
Today, I am thrilled to announce that we will be joining forces with Pandora, the pioneer in streaming music, and the largest digital audio publisher in the US. The combination of AdsWizz talent and technology with Pandora’s audience and resources will enable us to realize our full potential and purpose in connecting the world’s digital…