How to Scale Podcast Monetization in 2025 with AdsWizz
After more than a decade in digital audio, I can say this with confidence: The transformation happening in podcasting today feels a lot like the early days of mobile. The pace, the potential, the experimentation—it all feels familiar. But this time, podcasting is at the center of the media landscape. That’s what made our recent...
Tuning Into Tomorrow: Reflections On The Future of Audio and Entertainment 2025
If you work in audio in the UK, The Future of Audio and Entertainment is a must-attend. It brings together over 450 professionals from top agencies, advertisers, and media owners to talk openly about the realities of running audio campaigns and where the industry is headed next. As presenters for AdsWizz, we took things a...
AdsWizz Is Certified With IAB Podcast Measurement 2.2
We’re excited to share that AdsWizz has been certified under the IAB Podcast Measurement Guidelines, Version 2.2. This reflects the successful completion of a thorough audit, confirming that our measurement practices continue to meet the highest industry standards. What Is the IAB Podcast Measurement Certification? The Interactive Advertising Bureau (IAB) is a global organization that helps...
Why Programmatic Audio Should Be Part of Your Media Strategy
Programmatic audio is gaining serious traction, transforming how brands reach and engage listeners, writes Rowan Hamill, Director of Business Development at AdsWizz. The momentum is fast and only accelerating. This is just the beginning. With its distinct advantages, programmatic audio is quickly becoming a core pillar of the digital marketing landscape.
Revolutionize Your Audio Ads With Enhanced Future Episode Targeting and Forecasting
In today’s world of digital audio, where listeners’ preferences evolve at the speed of a swipe, advertisers and publishers face a challenge: How can they maximize campaign effectiveness and monetization while staying nimble in their strategies? Enter Phase II of future episode targeting and forecasting, the next step in revolutionizing the way we approach podcast...
