Put Your First-Party Data to Work in Audio
According to Deloitte, 80% of consumers prefer brands that offer personalized experiences, and they report spending 50% more with those brands. Meeting that expectation starts with first-party data, the information you collect directly from your customers. Having that data isn’t the same as using it well. While 92% of retailers surveyed believe they already deliver...
Audio Days Paris 2026: Why French Brands Are Betting on Digital Audio
Digital audio is one of the fastest growing channels in French advertising. Revenue jumped 25% in the first half of 2026, more than double the pace of the overall digital ad market, and programmatic audio grew 51%, according to the latest Observatoire de l’e-pub from SRI, the French trade body for digital ad sales. Listeners...
Built with Audio: Intelligence for Every Campaign
Digital audio buyers often feel pressure to get campaigns live fast, especially around holidays, major sports events, and other short windows. Setting up the best targeting and measurement takes time, so it’s tempting to skip both, but speed should never come at the cost of effectiveness. Whether a fast ad is also the right ad...
Built with Audio: Outcomes That Win Budget
Media plans get decided by comparison, and whatever cannot be compared tends to stay at the share it already has. Audio has had the reach and the targeting for years. What it needed was results a brand could line up next to everything else on the plan. At this year’s Built with Audio, SiriusXM Media’s...
Built with Audio: Wherever Audio Goes, Access Follows
The audio audience keeps growing, and it keeps spreading out. More than 167M Americans listened to a podcast last month, across more apps, devices, and platforms than any single buying process covers. The audience isn’t the hard part. Reaching all of it through one door is, because until recently, no one door opened onto all...
