Simplify Audio Advertising Reporting with AdsWizz
In audio advertising, reporting should empower teams to move faster and make better decisions. But too often, it becomes time-consuming manual work, from rebuilding recurring reports to jumping between disconnected workflows and pulling the same insights from multiple systems. We’re making reporting simpler with a new unified experience across AudioServe, AudioMatic, AudioMax, and AudioGo. The...
Time to Take a Closer Look at Your Current DSP Strategy
Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior is different. It’s contextual, immersive, and often happens without a screen. As Garrison explains, the real opportunity is more than just scale. It’s using technology...
Scaling Podcast Advertising Starts with Confidence
Podcasting already has scale. The audience is there, engagement is strong, and it continues to be brand safe. What’s not fully there yet is buyer confidence. A significant portion of inventory still goes underutilized, not because it lacks value, but because advertisers don’t always feel confident in how content is evaluated. That’s what tends to...
How Podcasts Are Driving Audio and Video Convergence
For years, media planning treated audio, video, and social media as separate entities operating in silos. Now, this channel-based approach is rapidly becoming obsolete. One look at modern audience behavior confirms why: audiences now move fluidly across formats, even if the underlying buying and delivery systems remain fragmented. Audiences are now platform-agnostic, effortlessly juggling watching...
How to Maximize the Value of Every Podcast Impression
Pricing audio inventory shouldn’t feel like guesswork, but for many publishers, it still does. How much is an impression actually worth? Why does one show command a $25 CPM while another struggles to reach $8? And how much of that difference is within your control? CPM benchmarks provide a useful starting point, but they don’t...
