Built with Audio 2026, and the Operating System That Powers It All
Over eight in ten Americans now listen to online audio, and 167 million listen to podcasts every month, according to Infinite Dial 2026. With attention completely bifurcated—second-screening, social media, etc.,—the leaned-in engagement happening on audio becomes more attractive than ever. So, what exactly is possible when you combine the uninterrupted attention, the most popular listening...
Audio Days London 2026: Closing Audio’s Investment Gap
People spend 20.5% of their media time listening to audio, according to Edison Research’s Share of Ear. Yet audio gets just 3.8% of ad investment, and digital audio just 1.7%, based on WARC/eMarketer spend data. That gap set the agenda for the third annual Audio Days London, where agencies, publishers, and creators came together to...
Beyond Demographics: How Contextual Targeting Is Changing Audio Advertising
For years, demographics have anchored media planning. They remain a valuable foundation, while today’s campaigns also benefit from a fuller view of the listener. That means understanding the context surrounding the moment your message arrives. Our new guide, Innovative Targeting in Digital Audio Advertising, covers the tools advertisers can use to reach listeners with more precision....
What Podcast Movement 2026 Signaled for Audio Advertising
Podcast Movement brought its flagship conference to New York City for the first time, and it made a week of it. The Sounds Profitable Business Summit kicked things off at Terminal 5, putting publishers, platforms, and buyers in one room before the main conference took over. AdsWizz was there alongside SiriusXM Media, which hosted MrBallen...
Where Your Audio Ad Runs is a Targeting Decision, Not a Delivery One
Don't miss this latest piece published in The Drum by Bianca Stanescu, Senior Director, Product Marketing. Audio advertising targeting goes beyond who is listening to consider where, how, and what they’re listening to. By using signals like device, content, and listening environment, advertisers can create more relevant experiences and get more value from every impression....
