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How Relevance Shapes Audio Advertising Performance
From podcasts in the morning to streaming at the gym to connected devices at home, listening is continuous, but a lot less predictable than it used to be. What’s changed isn’t just where audio happens. It’s who’s listening and how they respond. Today’s audience spans generations, but younger, more diverse, and more global listeners are...
Barometer and AdsWizz Unlock Scale Through Episode-Level Context
Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted to reach roughly $5.5 billion by 2026, making podcasting one of the fastest-growing advertising channels. Yet many brands still struggle to scale podcast investment because...
The Future of Podcast Advertising: 3 Takeaways From SXSW and Podcast Movement Evolutions
I just got back from SXSW and Podcast Movement Evolutions in Austin, and pretty quickly, it hit me: everyone has their own take on where podcasting is going. But between panels, random hallway chats, and waiting in line for coffee, a few themes kept surfacing. Podcasting doesn’t really feel like this niche, performance-only channel anymore....
Simplecast Unifies Video and Audio for Growth and Discovery
Podcasting has always been personal. That feeling of connection, hearing a host’s voice, spending time with ideas that matter—it’s what has attracted audiences in from the start. But as podcasting continues to grow and evolve, so have the ways people discover new shows. According to Edison Research’s Infinite Dial, 33% of weekly podcast listeners in...
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