Digilant identified two key windows to drive awareness and consideration for a state tourism client: Spring Break and summer. The advertiser created an easy-to-use website to attract and engage out-of-state visitors to not only consider the destination, but also use the website to explore, plan, and build their preferred itinerary.

Digilant partnered with AdsWizz to implement two streaming audio campaigns leveraging the first-of-its-kind innovative ad format, ShakeMe. ShakeMe is an interactive ad experience that shortens the path to conversion. It enables clients to provide a clear call-to-action and for listeners to shake their smartphone or watch to trigger that action – download a coupon, navigate to a website and open the link, place a call, and much more. 

Along with leveraging ShakeMe, Digilant produced four bespoke creative assets to target people in the US outside of the client’s region who matched the following criteria: Family Travelers, Budget Travelers, Affluent Travelers, and Adults without Kids.