Lenovo wanted to reach UK consumers through streaming audio and podcasts while strengthening its position in a highly competitive PC market.

The campaign also sought to measure how audio advertising influenced brand awareness, favorability, purchase intent, and Lenovo’s association with AI. To evaluate performance, Lenovo partnered with AdsWizz and Veritonic to conduct a brand lift study.

The campaign targeted adults ages 18-34 in the UK, with a focus on technology and content creation audiences. Ads ran across both streaming audio and podcasts, helping Lenovo reach audiences across multiple listening environments.

The creative introduced the brand early and positioned Lenovo within conversations around AI, a growing area of consumer interest.

The campaign delivered positive lifts across both streaming audio and podcasts.

Streaming Audio Performance

Among listeners exposed to the streaming audio campaign, brand awareness increased by 13 points to 85%. Favorability rose by 4 points to 66%, while purchase intent reached 52%.  The campaign also strengthened Lenovo’s association with AI, delivering a 9-point lift compared to the control group.

Podcast Performance

Podcast listeners showed similarly strong results. Brand awareness reached 86%, representing a 2-point lift over the control group, while favorability increased by 3 points. Purchase intent reached 53% among exposed listeners. The campaign also drove an 8-point lift in Lenovo’s association with AI.