The situation
In the first half of 2026, Ad Results Media (ARM) launched a large-scale audio campaign for a client with a clear mandate: deliver not just reach, but measurable brand impact. The campaign needed to drive lifts across five KPIs—ad recall, brand awareness, brand favorability, brand consideration, and purchase intent—while reaching culturally and contextually relevant listeners at scale.
The solution
ARM turned to AudioMatic, AdsWizz’s digital audio DSP purpose-built for agencies, trading desks, and ad networks to buy streaming music and podcast ads at scale, optimize campaigns, and measure results—and AudioMatic provided the tools to do exactly that.
Using the client’s robust dataset, ARM built a detailed programmatic audience framework that went beyond standard demographics to prioritize multicultural listeners and layer in behavioral segments including gaming and Gen Z audiences, delivering the same advanced targeting capabilities available in video and other channels, now applied to audio at scale.
The results
A brand lift study, conducted by ARM’s partner Lucid Measurement, showed significant lift across every key metric. Brand awareness rose +4.1%, ad recall climbed +2.4%, and purchase intent increased +1.5%, proving that precision-targeted audio can drive impact across the full brand funnel.
Impact
- Precision targeting: A first-party data strategy built around multicultural and behavioral audiences drove brand lift that broad demographic targeting would have missed.
- Full-funnel impact: Audio proved its full-funnel potential, lifting brand awareness and ad recall at the top while also moving purchase intent at the bottom.
- Accountable results: Measurement through Lucid Measurement gave ARM and its client verifiable proof of performance, turning audio into an accountable, data-driven investment.
“Programmatic gives us the ability to build structured, controlled tests across a wide range of environments, audiences, and inventory types, helping us better understand not just what works, but where and why it works. This ultimately allows us to make more informed decisions and deliver greater value for our clients’ investments. AdsWizz has been a valuable partner in bringing those tests to life and helping us turn those learnings into actionable insights.”
-Gretchen Dubois, VP of Media, Ad Results Media
Technology for a sound world.
