For quick-service restaurants, many purchase decisions happen while consumers are on the move. In New Zealand, audio plays a central role in the in-car experience.

According to The Infinite Dial New Zealand 2025, 94% of New Zealanders listen to audio each week, while 72% of people who have driven or ridden in a car during the past month listen to AM/FM radio and 45% listen to online audio.

For one quick-service restaurant brand, the opportunity wasn’t simply reaching drivers; it was identifying people who were actively on the road so messaging could be delivered when dining decisions are often made and encourage visits to restaurants all across New Zealand.

A leading New Zealand media company partnered with an audience intelligence provider and AdsWizz to activate the campaign across a premium digital audio network.

Using privacy-first behavioral technology, the campaign identified live driving moments through mobile sensor data. This technology allowed audio messages to reach listeners while they were on the road without relying on personal identifiers.

The campaign ran across a network of popular local digital audio stations. The brand reached consumers during their daily journeys by combining premium streaming audio inventory with insights.

The campaign demonstrated how audience intelligence can help advertisers reach consumers when timing matters most. Powered by AdsWizz’s AudioMatic DSP, it showed how agencies and advertisers can activate live driving audiences across premium streaming audio inventory to deliver messages at the right time. In total, the campaign delivered 83,445 audio impressions, reaching 23,251 unique listeners with an average frequency of 3.6 exposures per listener.