Podcast Advertising in a Programmatic World: A Primer for Agencies
Leveraging Technology to Unlock the Podcast Opportunity
Podcasting has arrived. Have You?
Download our whitepaper to learn about the latest opportunities and current challenges in buying
advertising on podcasts today, how to unlock the podcast opportunity, and the future of podcast buying.
AudioMatic helps leading agencies to buy ads at scale from premium podcast and audio publishers, target listeners with innovative creatives, and easily measure the performance of their campaigns.
Our audio and podcast buying platform enables you to connect with virtually any major publisher to easily create and manage programmatic campaigns. With AudioMatic, you get access to any inventory, including podcast, simulcast, and on-demand. You also have the flexibility to choose the way you transact through either programmatic reserved, open auction, or private marketplace.
Leading Buying Platform. Designed for Audio and Podcast
MEASUREMENT AND ATTRIBUTION
Make better decisions with actionable attribution insights based on the listening context. From app downloads to footfall traffic, brand lift, and engagement, get a measurable solution to track your audio advertising efforts.
CONTEXTUAL PODCAST TARGETING
Access speech-to-text transcription with our innovative solution Podscribe. Search by keywords and topics to get a better insight into your listeners’ context and capture their attention with relevant ads.
With sophisticated analysis, we enable you to customize what topics you want to avoid, ensuring brand-safe audio advertising and arming you with better insights for more successful campaigns.
Target specific audience segments – by location, device type, point of interest, format, time, genre, publisher type, 1st party or 3rd party data, demographic, behavioral segments, and more.
COMBAT AD FATIGUE
Prevent ad fatigue and improve your efficiency by capping ads for individual audio and podcast listeners. With enhanced flexibility, you can choose to cap creatives per session or per publisher, at a campaign or creative level.
Build momentum and reach audiences in innovative ways on other devices, including laptops, smartphones, and tablets. This contextual placement is proven to increase conversions up to 5 times due to an unbeaten combo of audio and display advertising.
UNIQUE AD FORMATS
Connect to your audience in powerful, immersive ways with original formats. Embedded by the world’s top audio publishers, our SDK reaches over 500 million users and offers access to many innovations patented by our Labs, including ShakeMe™.
Create a digital dialogue and a personal relationship with your listeners by allowing them to choose what happens next, be it an audio message with more info, or a redirect to a landing page.
Personalize and optimize the creative experience for each listener based on location, time of day, 1st party data, weather, or device. Deliver ads that are more relevant and keep listeners engaged.
SMART SPEAKER TARGETING
Provide more relevant ads on smart speakers and voice assistant apps such as Alexa, Google Home, Apple, and Sonos. Attract more brands and reach audiences in screenless moments throughout the day.
Get access to premium podcast and audio inventory that is 100% addressable by leveraging Sonar, our unique data aggregation solution for age & gender.
Manage future buys and forecast your opportunities over time, trends, seasonality, and more. Customize reports and get a single source of truth for all your billing and revenue collection across various geographies and currencies.
In our mission to be the leader in the programmatic audio arena, we needed a technology partner who understood this new medium and was heavily focused on innovation with key partners. The expertise and support of the AdsWwizz team in the UK is key for the growth of the OMGP audio proposition by providing market leading client solutions.
Simon Thomas, Head of Client Strategy
Omnicom Media Group Programmatic UK