B2B purchases often involve multiple touchpoints as buyers research and evaluate their options. According to McKinsey’s 2024 B2B Pulse Survey, B2B decision-makers use an average of 10 interaction channels across their buying journey.

National Business Furniture saw an opportunity to reach businesses actively considering office furniture while creating a clear connection between audio exposure and measurable sales outcomes.

National Business Furniture worked with AdsWizz to reach potential buyers using audience segments based on interest, shopping behavior, and purchase signals related to office furniture.

The campaign launched in June 2026 across Streaming Marketplace and Podcast Marketplace. Using AudioPixel, National Business Furniture tracked customer actions throughout the buying journey, including website visits, quote requests, shopping cart activity, and completed purchases.

AudioPixel also captured purchase value and helped the team evaluate campaign performance. The team used these insights to exclude existing purchasers from further prospecting and focus on reaching potential new customers.

To maintain another touchpoint beyond the initial audio exposure, Second Screen Retargeting retargeted eligible listeners with display creative. The team shifted the campaign as performance data came in toward stronger performing streaming inventory and continued optimizing the strategy.

The campaign ran from June through August 2026 and delivered strong engagement that carried through to purchases. Listeners stayed with the ads and acted on them, with a 95.02% audio listen-through rate, 0.17% companion banner CTR, and 0.15% Second Screen CTR.

Across the eight AudioPixel actions, 3,327 unique users converted at a 1.19% unique conversion rate. The campaign generated measurable purchase activity, including repeat purchases from individual customers.

The campaign generated several times its media investment in attributed purchase value.