Barometer and AdsWizz Unlock Scale Through Episode-Level Context
Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted to reach roughly $5.5 billion by 2026, making podcasting one of the fastest-growing advertising channels. Yet many brands still struggle to scale podcast investment because...
Simplecast Unifies Video and Audio for Growth and Discovery
Podcasting has always been personal. That feeling of connection, hearing a host’s voice, spending time with ideas that matter—it’s what has attracted audiences in from the start. But as podcasting continues to grow and evolve, so have the ways people discover new shows. According to Edison Research’s Infinite Dial, 33% of weekly podcast listeners in...
Podcast Advertising vs Streaming Audio Ads: What Advertisers Should Know
If you’re investing in digital audio this year, the real question isn’t whether to buy it. It’s how. Should you either embrace the intimacy of podcasts or the scale of streaming audio? Each offers distinct advantages, and the right mix can determine whether your campaign builds awareness, drives consideration, or both. The opportunity is undeniable....
The Future of Podcast Advertising: 3 Takeaways From SXSW and Podcast Movement Evolutions
I just got back from SXSW and Podcast Movement Evolutions in Austin, and pretty quickly, it hit me: everyone has their own take on where podcasting is going. But between panels, random hallway chats, and waiting in line for coffee, a few themes kept surfacing. Podcasting doesn’t really feel like this niche, performance-only channel anymore....
Podcasting’s Next Chapter: Apple Video
Apple recently announced its move to bring advanced video podcast capabilities to the Apple Podcasts app. As a launch partner helping shape the rollout, we’re excited to be part of this, especially as we see audio, video, and advertising experiences converge within the podcasting ecosystem. A turning point for podcast consumption Apple’s Spring 2026 update...
