Justine Benjamin, Head of Global Marketing at AdsWizz delves into the benefits of programmatic audio advertising, its current state, and its potential to shape the future of radio advertising. On May 13th 1897, Guglielmo Marconi changed the world forever. Marconi arrived in Somerset looking to experiment with what he called “telegraphy without wires”. After a few...
Category: HomeRight
The Upside of Digital Audio Advertising in a Downturn
By Ian Murphy, Business Development at AudioGO, AdsWizz We’ve all heard about the ‘organic’ ways of scaling back your marketing in a downturn, like overloading your social media or cleaning up your website. And there’s no doubt these actions are helpful; it’s just that most businesses can’t get by on these tactics alone. Paid advertising will always...