Check out this latest piece published in The Drum by Maria Breza, VP Of Ad Quality Measurement & Audience Data Operations At AdsWizz And SiriusXM Media. Digital podcast advertising is reaching a pivotal moment as more brands use podcasts to engage audiences, and who can blame them? New advanced tools are transforming podcast advertising, enabling...
Digital advertising is evolving with every click, scroll, and search. The industry’s pivot away from traditional identifiers like cookies and mobile advertising IDs (MAIDs) marks a monumental shift driven by a growing emphasis on consumer privacy and changing regulations. This evolution signifies a move towards more privacy-centric technologies and practices, reshaping how ads reach their...